Brand Tone

Passionate & Enthusiastic, Professional & Experienced, Friendly & Welcoming, Adventurous & Awe-Inspiring, Environmentally Conscious & Responsible, Community-Oriented

Brand Values

• •Passion for the Ocean
• •Conservation & Environmental Stewardship
• •Safety & Professionalism
• •Exceptional Customer Experience
• •Adventure & Exploration
• •Community
• •Inclusivity

Best Practices

• •Always Emphasize Passion for the Ocean: Every piece of copy should resonate with a genuine love and awe for the marine world. Use vivid, enthusiastic language when describing the underwater environment and its inhabitants.
• •Weave in Conservation Messaging Subtly but Consistently: Reinforce the commitment to protecting Lord Howe's unique ecosystem. This can be through direct statements or by highlighting the pristine nature of the dive sites as a result of these efforts.
• •Maintain a Balance of Professionalism and Friendliness: While showcasing expertise, PADI credentials, and safety standards, ensure the language remains approachable, welcoming, and inclusive.
• •Highlight Unique Selling Propositions (USPs): Consistently refer to signature experiences like Ball's Pyramid, the diversity of marine life, the clarity of the water, and the expertise of the local guides.
• •Use Authentic Storytelling and Visuals: Share real experiences (customer testimonials, staff stories, recent sightings) and high-quality photos/videos that capture the adventure, beauty, and emotion of diving with Dive Lord Howe. Let the stunning visuals of Lord Howe Island do some of the talking.

Social Perception

Highly Respected & Trusted, Guardians of a Pristine Paradise, Providers of Bucket-List Experiences, Friendly and Knowledgeable Team, Essential Part of the Lord Howe Island Experience

Copy Examples

• •Headline: Ball's Pyramid is Calling. Answer the Deep. Body: Dare to discover the legend? Dive Lord Howe takes you to the heart of the Tasman, to the world's tallest sea stack. Encounter vibrant marine life, breathtaking drop-offs, and the kind of underwater spectacle that stays with you forever. This isn't just a dive; it's an expedition. Are you ready? #DiveLordHowe #BallsPyramid #UnderwaterAdventure #WorldsBestDives
• •Headline: Your First Breath Underwater? Make it Extraordinary. Body: Lord Howe Island's crystal-clear lagoon is your perfect classroom. With our expert PADI instructors, discover the magic of scuba in a calm, vibrant, and unforgettable setting. Gentle currents, friendly fish, and the beginning of a lifelong passion. Let's explore together! #LearnToDive #PADI #LordHoweIsland #DiveWithUs #OceanLovers
• •Headline: More Than Just a Dive Shop. We're Keepers of the Reef. Body: For over 45 years, Dive Lord Howe has been privileged to share the wonders of this UNESCO World Heritage site. Our commitment to conservation is as deep as the waters we explore. Dive with a team that loves and protects this pristine paradise. Experience the difference passion makes. #SustainableDiving #ProtectWhatYouLove #LordHoweMarinePark #EcoAdventure
• •Headline: Every Dive a New Discovery. Every Moment a Memory. Body: From the playful antics of anemonefish to the majestic glide of a Galapagos shark, Lord Howe Island's waters are teeming with life. Our experienced guides know the secret spots and the best times to witness nature's underwater theatre. Small groups, big encounters. Book your adventure today! #LordHoweDiving #MarineEncounters #UnderwaterPhotography #DiveParadise
• •Headline: The Ocean is Our Playground. Safety is Our Promise. Body: At Dive Lord Howe, your adventure is backed by decades of experience and a PADI 5-Star commitment to safety. Whether you're exploring vibrant coral gardens or venturing to remote pinnacles, our professional team ensures every dive is as safe as it is spectacular. Dive with confidence. Dive with the best. #SafeDiving #PADI5Star #LordHoweAdventure #DiveExperts