Brand Tone

Aspiring & Confidence-Boosting, Results-Oriented & Trustworthy, Caring & Supportive, Direct & Informative

Brand Values

• •Efficacy & Results
• •Quality Ingredients
• •Customer Transformation & Confidence
• •Safety

Best Practices

• •Develop a 'Brand Voice Chart': Clearly define adjectives that describe your brand's tone (e.g., empowering, trusted, elegant, friendly) and, equally important, adjectives it is *not* (e.g., clinical, overly casual, aggressive). Provide examples of 'do's and don'ts' for phrasing.
• •Focus on Benefits and Transformation: Instead of just listing product features, consistently articulate how DIVASKIN products help customers achieve their desired look and how that makes them feel (e.g., more confident, beautiful, ready to shine).
• •Use 'Diva' Language Strategically: Incorporate words like 'diva,' 'empower,' 'captivating,' 'stunning,' 'radiant,' and 'transformation' naturally within copy to reinforce the aspirational and confidence-boosting aspects of the brand. Ensure it aligns with the visual elements used.
• •Maintain a Balance of Aspiration and Credibility: While the 'diva' concept is aspirational, always back it up with factual information about ingredients, expected results (with realistic timeframes), and customer testimonials to build trust and manage expectations.
• •Consistent Messaging Across Platforms: Ensure that the core messages about results, quality, and the feeling the brand evokes are consistent across the website, all social media channels, and any advertising materials, even if the specific content format varies. This includes harmonizing the messaging if the brand intends to broadly promote both 'DIVASKIN' skincare and 'Divalash' serums under one umbrella.

Social Perception

Positive for Efficacy (Lash/Brow Serums), Focused on Lash/Brow Enhancement, Potentially Confusing Branding, Engaged Community (TikTok)

Copy Examples

• •Headline: Unlock Your Lash Potential. See Visibly Longer, Fuller Lashes in Weeks with Divalash. Body: Tired of sparse lashes? Divalash, our expertly formulated growth serum, nourishes your natural lashes from root to tip. Packed with Biotin, Peptides, and natural extracts, it’s your secret to the captivating lashes you’ve always dreamed of. Get ready for your diva transformation.
• •Headline: Real Results. Real Confidence. Real Lashes. Body: Don't just take our word for it. Thousands are flaunting naturally longer, thicker lashes thanks to Divalash. Our potent, gentle formula is designed for dramatic results. Swipe on and let your eyes do the talking.
• •Headline: Your Journey to Diva-Worthy Lashes Starts Now. Body: Imagine waking up to effortlessly beautiful lashes. Divalash makes it possible. Our nourishing serum strengthens and promotes growth for that show-stopping look. Easy to apply, stunning to see.
• •Headline: From Lacklustre to Luscious: The Divalash Effect. Body: Revitalize your lashes and brows with the power of Divalash. Our carefully selected ingredients work synergistically to enhance length, thickness, and strength. Experience the confidence that comes with naturally stunning eyes.
• •Headline: More Than a Serum, It’s Your Lash Confidante. Body: Divalash is here to support your lash goals. With consistent use of our high-quality, results-driven formula, you're not just growing lashes; you're unveiling a more confident you. See the Divalash difference.