Brand Tone

Sophisticated, elegant, and informative, aiming to inspire customers to create luxurious and comfortable outdoor living spaces.

Brand Values

• •Quality & Durability
• •Design & Innovation
• •Comfort & Lifestyle
• •Customer Experience
• •Global Presence & Experience

Best Practices

• •Use evocative language to describe the sensory experience of their furniture, focusing on comfort and aesthetics.
• •Incorporate customer testimonials and high-quality imagery to build trust and showcase product appeal.
• •Emphasize the durability and weather-resistance of their furniture to reassure customers about long-term value.
• •Highlight the European design and innovative features that set their products apart from competitors.
• •Address potential concerns about manufacturing origin proactively by emphasizing quality control measures and warranty offerings.

Social Perception

A high-end brand known for quality, design, and comfort, but also one that needs to reassure customers about manufacturing practices and customer service consistency. Aim to reinforce the positive aspects of the brand and mitigate negative perceptions found on third-party review sites.

Copy Examples

• •"Transform your patio into a serene escape with our exquisitely crafted outdoor lounge sets."
• •"Experience unparalleled comfort and style with our innovative Dutch-designed furniture, built to withstand the elements."
• •"Discover the art of outdoor living with our curated collection of luxury furniture, designed for ultimate relaxation and entertainment."
• •"Our Sunbrella fabrics and quick-drying materials ensure year-round enjoyment of your outdoor sanctuary."
• •"Create unforgettable moments with family and friends in a beautifully appointed outdoor space, featuring our durable and stylish furniture."