Brand Tone

Accessible & Inclusive, Enthusiastic & Confident, Value-Driven & Smart, Modern & Trendy, Reassuring & Trustworthy

Brand Values

• •Accessibility/Democratization of Luxury
• •Quality
• •Value
• •Cruelty-Free & Ethical Considerations
• •Innovation
• •Customer Satisfaction
• •Individuality & Self-Expression

Best Practices

• •Emphasize Value, Not Just "Cheapness": Instead of "cheap perfumes," use phrases like "affordable luxury," "fairly priced," "smart value," or "accessible high-end scents." This maintains a perception of quality.
• •Be Confident and Direct: Clearly state the connection to designer-inspired scents but focus on your own brand's quality and benefits (e.g., "Experience the elegance of luxury perfumes, inspired by iconic brands, crafted with quality ingredients").
• •Highlight Ethical Standpoints: Consistently mention "cruelty-free" and, where applicable, "vegan" to appeal to conscious consumers and reinforce brand values.
• •Use Inclusive and Empowering Language: Frame the choice to buy Divain as a smart, savvy decision that empowers the consumer to enjoy luxury without financial strain (e.g., "Feel confident and special without spending a fortune," "Your scent, your rules").
• •Maintain Transparency and Build Trust: Acknowledge the "inspired by" nature openly. Focus on your quality guarantees, extensive selection, and customer-friendly policies like free returns to build confidence with potential buyers.

Social Perception

A Smart Alternative, Good Quality for the Price, Hit or Miss, Ethical Choice, Customer Service Concerns, Transparent (to an extent)

Copy Examples

• •Headline: Smell Like a Million Bucks, Not Spend It. Body: Why choose between your favorite luxury scent and your budget? At Divain, you get both. Discover over 700 high-quality, cruelty-free perfumes inspired by the world's most iconic fragrances. Your signature scent is waiting – for less.
• •Headline: The Secret to Endless Fragrance? Not Overpaying. Body: Indulge in a new scent for every mood, season, or occasion. With Divain, luxury is an everyday affair. Experience rich, long-lasting perfumes that smell just like the designer brands you love, at a price that makes sense. Try us risk-free!
• •Headline: Smart, Chic, Scented. That's the Divain Way. Body: Join thousands of savvy scent lovers across the Netherlands who've discovered the joy of Divain. Premium quality, inspired by the best, and always cruelty-free. Find your perfect match today and elevate your fragrance game without breaking the bank.
• •Headline: Obsessed with Fragrance? So Are We. Body: That's why we created Divain – to make the art of perfumery accessible to everyone. Dive into our world of exquisite scents, from timeless classics to modern must-haves. Smell amazing, feel fantastic, and save wisely.
• •Headline: Your Favourite Perfume, Reimagined. Fairly Priced. Body: Experience the essence of luxury with Divain. We capture the spirit of your beloved designer fragrances, offering you exceptional quality and remarkable value. Plus, with our 'Try & Buy' and free returns, discovering your new signature scent is completely worry-free.