Brand Tone

Empowering & Supportive, Educational & Informative, Trustworthy & Reassuring, Modern & Progressive, Friendly & Approachable

Brand Values

• •Health & Well-being
• •Sustainability & Eco-consciousness
• •Empowerment & Body Autonomy
• •Education & Destigmatization
• •Inclusivity & Equity
• •Quality & Innovation
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (e.g., empowering, educational, supportive), personality traits (e.g., confident, caring, innovative), approved vocabulary, and things to avoid (e.g., overly clinical language, jargon without explanation, shame-inducing phrases).
• •Focus on 'You' and Benefits, Not Just Features: Address the user directly ('Your Period, Your Rules'). Emphasize how the product improves their life (e.g., 'Experience 12 hours of freedom') rather than just listing product attributes. This aligns with an empowering and supportive tone.
• •Be Educational and Transparent: Provide clear, honest information about the product, its use, and its impact. Acknowledge potential learning curves with empathy and offer solutions. This builds trust and reinforces the informative and trustworthy aspects of the tone.
• •Use Inclusive and Positive Language: Frame menstruation as a natural process. Use gender-inclusive language where appropriate, aligning with the brand's stated value of recognizing diverse menstruators. Avoid language that could be perceived as negative or restrictive.
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistent on the website, social media, customer service interactions, and all marketing materials. Regularly review content to ensure it aligns with the established tone and values. This creates a cohesive and recognizable brand identity.

Social Perception

Positive, Eco-Friendly Leader, Empowering, Trustworthy, Slightly Premium/Aspirational, Modern & Progressive

Copy Examples

• •Headline: Your Period, Your Rules. Experience 12 Hours of Freedom with DivaCup. Body: Tired of constant changes and leaks? The DivaCup offers comfortable, eco-friendly protection you can trust, all day long. Made from 100% medical-grade silicone, it’s time to revolutionize your cycle.
• •Headline: Join the DivaCup Revolution: Better for You, Better for the Planet. Body: Make a conscious choice for your body and the Earth. One DivaCup can save hundreds of disposables from landfills. Discover a healthier, more sustainable period experience.
• •Headline: New to Menstrual Cups? We're Here for You. Body: Feeling curious but a little unsure? Our detailed guides, supportive community, and the #1 globally trusted DivaCup make switching simple and empowering. Find your perfect fit and a new kind of period comfort.
• •Headline: Celebrate Your Cycle with Confidence. Body: Don't let your period hold you back. The DivaCup moves with you, providing leak-free security whether you're doing yoga, swimming, or just living your busy life. Embrace every day, any day of the month.
• •Headline: More Than a Cup: It’s a Movement. Body: Choosing DivaCup means joining a global community dedicated to menstrual health, education, and sustainability. Together, we’re changing the conversation around periods and empowering people worldwide.