Brand Tone

Empowering & Supportive, Informative & Expert-Led, Caring & Community-Focused, Natural & Trustworthy

Brand Values

• •Health & Wellness
• •Empowerment
• •Community & Compassion
• •Quality & Efficacy
• •Integrity & Authenticity
• •Accessibility & Innovation

Best Practices

• •Lead with Empowerment and Solutions: Frame copy around how the products help customers overcome hair challenges and gain confidence. Focus on benefits, not just features.
• •Educate and Inform: Share knowledge about hair health, ingredient benefits, and how the products work. This reinforces the expert-led and trustworthy aspects of the brand.
• •Emphasize Natural and Safe: Consistently highlight the "natural" and "alcohol-free" aspects of the products, appealing to health-conscious consumers.
• •Incorporate the Founder's Voice (Where Appropriate): Cindy's personal story and expertise are central to the brand. Use a warm, caring, and knowledgeable tone that reflects her persona. Testimonials and direct quotes can be powerful.
• •Highlight Community and Purpose: Regularly mention The Diva Project and the brand's commitment to giving back. Foster a sense of belonging and shared values with the audience. Use user-generated content and testimonials to build social proof and community spirit.

Social Perception

Positive Customer Experiences, Appreciation for Natural Ingredients, Founder's Reputation, Mixed Reviews on Some Products/Aspects, Recognition for Innovation and Philanthropy, Engaged Community

Copy Examples

• •Headline: Reveal Your Healthiest Hair, Reignite Your Confidence. Body: Tired of hair concerns holding you back? At Diva By Cindy, we blend nature's best with expert care to help you achieve the strong, vibrant hair you deserve. Founded by cosmetologist Cindy Tawiah, our natural, alcohol-free solutions are here to empower your journey to beautiful hair and renewed self-assurance. It's more than hair care, it's self-care.
• •Headline: From Cindy’s Salon to Your Home: Expert Care, Naturally. Body: With over 20 years of experience and a passion for healthy hair, our founder Cindy created Diva By Cindy to bring professional, effective solutions to your daily routine. Our products are packed with natural ingredients to nourish your hair from root to tip. Let's grow together!
• •Headline: Your Hair Transformation Starts Here. (And Supports a Greater Cause!) Body: Experience the Diva By Cindy difference: effective, natural hair care that truly performs. Plus, every purchase helps support The Diva Project, empowering women affected by domestic violence. Look good, feel good, do good.
• •Headline: Unlock Your Hair’s Potential. Naturally. Body: Dealing with dryness, thinning, or just dreaming of longer, stronger hair? Our expertly formulated, alcohol-free hair care, rich in ingredients like biotin and rice water, is designed to tackle your biggest hair challenges and promote healthy growth. Trust the Diva By Cindy promise.
• •Headline: Join the Diva Community: Real Results, Real Support. Body: Discover why women everywhere are celebrating their hair transformations with Diva By Cindy. Our community is built on sharing successes, expert advice from Cindy, and the power of natural ingredients. Share your journey with #DivaByCindy!