Brand Tone

traditional, elegant, aspirational, professional, and customer-focused, emphasizing quality and service.

Brand Values

• •Tradition and Heritage
• •Craftsmanship and Quality
• •Affordability and Accessibility
• •Customer Satisfaction
• •Elegance and Style

Best Practices

• •Emphasize Heritage and Craftsmanship: Always use descriptive words that evoke a sense of tradition, artistry, and meticulous creation. Phrases like "handcrafted by skilled artisans," "inspired by Indian heritage," and "timeless designs" reinforce the brand's core values.
• •Use Elegant and Aspirational Language: Employ a sophisticated vocabulary that paints a picture of luxury and beauty. Words like "exquisite," "radiant," "majestic," and "enchanting" will elevate the perception of the imitation jewelry.
• •Maintain a Customer-Centric Focus: Frame your copy around the customer's desires and experiences. Use phrases like "for your special day," "complete your festive look," and "express your unique style" to make the customer the hero of the story.
• •Be Consistent Across All Platforms: Ensure that the tone of voice is the same on the website, Instagram, Facebook, and any other marketing materials. This creates a cohesive and recognizable brand identity.
• •Highlight the Value Proposition: While using elegant language, don't forget to communicate the benefit of affordability. Use phrases like "accessible luxury," "the look of real jewelry for less," and "smart elegance" to appeal to budget-conscious consumers who still desire a high-end aesthetic.

Social Perception

Diva Art Jewellers is perceived by its customers as a reputable and reliable source for high-quality, traditional Indian imitation jewelry, particularly for bridal and special occasions. The brand is seen as a go-to destination for those seeking traditional Indian jewelry without the high cost of precious metals and stones, offering a wide variety of intricate designs that are both beautiful and affordable.

Copy Examples

• •Embrace the legacy of Indian craftsmanship on your special day. Our new 'Vaidehi' collection is a tribute to the timeless elegance of Polki and Kundan artistry. Let your bridal glow be adorned with jewels that tell a story of heritage and grace. #DivaArtJewellers #BridalJewellery #IndianWedding #KundanJewellery
• •Radiate elegance at every celebration. For a limited time, enjoy 20% off on our stunning collection of handcrafted Meenakari earrings. Add a touch of tradition and a pop of color to your festive look. Shop now! #Meenakari #FestiveJewellery #Handcrafted #JewelrySale
• •Make a scintillating statement. Discover our 'Cocktail Splurge' collection, where modern glamour meets traditional artistry. Perfect for those nights when you want to shine your brightest. Explore the collection. #CocktailJewellery #StatementPieces #FashionJewellery
• •Experience the luxury of handcrafted Indian jewelry, without the extravagant price tag. Our artisans pour their soul into every piece, ensuring you get the finest quality at an affordable price. #AffordableLuxury #ImitationJewellery #IndianCraftsmanship
• •Feel like royalty with our 'Meharbano' Kundan choker set. Meticulously handcrafted by our skilled artisans, this piece features intricate Kundan work set in a classic design. It's not just jewelry; it's a piece of art that reflects the rich heritage of India. Perfect for weddings and grand celebrations.