Tono de Marca

authentic, personal, resilient, narrative, and heartfelt

Valores de Marca

• •Timelessness over Trends
• •Sustainability and Uniqueness
• •Support for Small Artisans
• •Authenticity and Passion
• •Comfort and Joy

Mejores Prácticas

• •Always Tell the Story: Every piece of copy should echo the brand's origins. Remind customers that they are buying from a person (Ina), not a faceless company, and supporting other small entrepreneurs.
• •Emphasize "Timeless" over "Trendy": Consistently use words like "timeless," "lasting," "classic," and "seasonless." Avoid language related to fleeting trends, "new arrivals" in the fast-fashion sense, or "must-haves for this season."
• •Highlight Uniqueness and Craftsmanship: Use terms like "one-of-a-kind," "unique," "handcrafted," "artisan-made," and "recycled." This reinforces the value of the products beyond their appearance.
• •Use a Personal and Warm Voice: Write as if you are speaking directly to a friend. Use "you" and "we" to create a connection. Keep sentences clear, heartfelt, and authentic.
• •Focus on the Feeling: Describe how the clothes feel to wear—physically and emotionally. Use evocative words like "airy," "free," "joyful," "comfortable," and "vibrant" to connect the product to a positive experience.

Percepción Social

A charming, small-scale business with a strong ethical backbone, appealing to conscious consumers who value stories, craftsmanship, and individuality, fostering trust and personal connection through its owner.

Ejemplos de Copy

• •More than a garment, this is a story. Woven from a recycled Indian sari, no two are ever the same. This isn't just fashion; it's a piece of history, reborn for your timeless summer adventures. Wear a story that's uniquely yours. #DitIsTijdloos #SustainableFashion #UniqueAsYouAre
• •Tired of trends that fade? For 20 years, we've sourced vibrant, handcrafted clothing from small Thai artisans. When the markets closed, our passion found a new home online. Discover our collection of airy, joyful pieces that are made to last, not just for a season. Shop our story. #TimelessStyle #SupportSmallBusiness #EthicalFashion
• •Feel the freedom of summer in our signature harem pants. Sourced with care from our artisan partners in Thailand, the lightweight fabric flows with you, offering ultimate comfort on the warmest days. Perfect for a walk on the beach, a yoga session, or simply relaxing in style. Each pair is part of a limited collection, because timeless shouldn't mean commonplace.
• •From Market Stall to Your Screen: The Timeless Journey of Our Clothing. We believe in color that lasts, comfort you can live in, and clothes that tell a story.
• •Find your summer spirit with our collection of vibrant and timeless clothing. Each piece, from butterfly pants to unique tops, is hand-selected and crafted to bring a little more joy to your wardrobe. Ideal for those who dress with their heart. #BohemianStyle #SummerOutfit #HandmadeWithLove