Brand Tone

Edgy and Confident, Authentic and Direct, Customer-Focused and Friendly (despite the edge), Slightly Rebellious, Proudly Finnish/Nordic

Brand Values

• •Individuality and Distinctiveness
• •Quality
• •Customer Satisfaction
• •Authenticity
• •Keeping Up with Trends (while maintaining an edge)
• •Reliability and Trust

Best Practices

• •Embrace the Edge: Don't shy away from confident, slightly rebellious language. Use strong verbs and direct statements. The "#awefuckingsomestyle" hashtag is a clear indicator of their willingness to be bold.
• •Stay Authentic and Direct: Avoid overly corporate or fluffy language. Keep it real, reflecting the Finnish directness combined with street culture.
• •Balance Attitude with Approachability: While the tone is edgy, ensure the underlying message of customer care and reliability comes through, especially in service-related communications.
• •Incorporate the "Disturb" Concept: Weave the idea of "disturbing" the norm, the street scene, or expectations into product descriptions and campaign messaging.
• •Highlight Finnish/Nordic Roots (Subtly or Overtly): Mentioning Finnish design, rugged northern attitude, or fast local delivery can reinforce brand identity and pride.

Social Perception

Positive for Target Audience, Trusted Online Retailer, Stylish and Edgy, Good Customer Service, Value for Money (for many)

Copy Examples

• •Instagram Post (New Jacket Arrival): Don't just face the chill. Dominate it. Our new [Jacket Name] isn't for blending in. It's for taking over. Northern grit, street-ready. #DisturbTheStreet #Awefuckingsoomestyle #FinnishStreetwear
• •Facebook Ad (General Brand Awareness): Tired of the same old? Disturb.fi delivers street fashion that speaks louder. Attitude included. Shop the look that gets you noticed. Fast Finnish delivery. #DisturbYourWardrobe #StreetStyleElevated
• •Product Description (for a pair of jeans): These aren't your average jeans. Crafted for those who walk their own path, the [Jean Name] jeans combine rugged durability with a style that’s unapologetically bold. Built to last. Designed to Disturb. #DisturbClothing #StreetEssentials
• •Email Subject Line (for a sale): Your Style Upgrade Just Got Real. Sale Now On. Don't Miss Out. *Body Snippet:* Mediocrity is not an option. Gear up with fresh Disturb threads at prices that won't break the bank. Limited time only. Disturb the status quo.
• •Website Banner (Homepage): Style That Hits Different. Shop Disturb.fi – Finland's Home of Authentic Streetwear. #DisturbTheNorm