Brand Tone

Authentic & Passionate, Community-Oriented & Supportive, Creative & Artisanal, Proudly Local (New England & Salem-centric), Inclusive & Welcoming, Approachable & Down-to-Earth

Brand Values

• •Localism & Community Support: Deeply invested in supporting the local Salem community and New England culture through their products and give-back initiatives.
• •Originality & Craftsmanship: Prioritizing unique, original designs and small-batch, often locally made, production.
• •Sense of Place & Heritage: Celebrating the distinct character, culture, and history of New England.
• •Inclusivity & Equality: Actively supporting LGBTQIA+ causes and promoting an open-minded community spirit.
• •Creativity & Passion: Stemming from the founder's personal creative drive and love for design.
• •Quality: Implied through terms like "high-quality graphic t-shirts" and "carefully curated collection."

Best Practices

• •Embrace "Place" Language: Consistently weave in references to New England, Salem, local landmarks, coastal culture, and the unique character of the region. Use evocative descriptions that tap into the sensory experiences of these places.
• •Highlight Artisan & Small-Batch Qualities: Regularly mention "original designs," "small-batch production," "crafted in Salem," and the founder's creative involvement to reinforce authenticity and quality.
• •Communicate Community Impact: Don't shy away from mentioning the "Percent for Place Initiative" and the specific causes supported (arts education, LGBTQIA+ youth, food security). This reinforces the brand's values and resonates with socially conscious consumers. Frame it as a partnership with the customer in giving back.
• •Be Inclusive & Authentic: Maintain a welcoming and open tone. As a gay-owned business, subtly affirm these roots where appropriate, celebrating diversity and community spirit. Let the founder's passion shine through in storytelling.
• •Stay Visually Connected & Conversational on Social: Ensure the language used on social media is approachable and complements the visual storytelling. Engage with the community, respond to comments, and use relevant local hashtags. The tone can be friendly and slightly more casual while still being professional and on-brand.

Social Perception

A charming, local boutique with unique, artistic products tied to New England identity. A socially conscious business due to its "Percent for Place Initiative" and support for diverse community programs. An authentic brand rooted in the founder's personal story and passion. A go-to spot for Salem-inspired and New England-themed apparel and gifts. The Reddit interaction suggests they are generally seen as an active business, with Instagram being a key communication channel.

Copy Examples

• •Headline: Wear Your Port. Love Your Place. Body: Our latest collection is inspired by the salt, soul, and stories of New England. Crafted in small batches right here in Salem, MA, because where we're from matters. Discover pieces that tell your story. #DistrictTradingCo #NewEnglandInspired #ShopLocalSalem
• •Headline: More Than Just a Tee. It's a Piece of the Place You Love. Body: From the cobblestone streets of Salem to the rugged Maine coast, our designs celebrate the spirit of New England. And with every purchase, you're giving back to local arts and youth programs through our Percent for Place Initiative. Feel good, look good, do good. #MadeInNewEngland #CommunityLove #PercentForPlace
• •Headline: Original Designs. Local Heart. Body: Skip the mass-produced. Embrace the authentic. District Trading Company brings you unique apparel and goods, dreamed up and created with a passion for New England's distinct charm. Find your new favorite way to show your local pride. #CreativeSpirit #SmallBatchGoods #GayOwnedBusiness
• •Headline: Salem's Story, Stitched in Style. Body: Explore our collection of Salem-inspired gear, from witchy motifs with a coastal twist to designs celebrating our rich maritime history. Each piece is designed in our Salem studio, for those who love this city as much as we do. #SalemMA #DistrictDesigns #SupportSmall
• •Headline: Inspired by Place. Crafted with Pride. Body: At District Trading Company, we believe every district has a story. Ours is rooted in the vibrant culture and creative energy of New England. Discover apparel and accessories that are as unique as the places that inspire them. #NewEnglandLifestyle #ArtisanalGoods #ShopSmallLoveLocal