Brand Tone

Authoritative, Experienced, Passionate, Enthusiastic, Creative, Innovative, Professional, Approachable, Community-Focused, Edgy, and Humorous

Brand Values

• •Quality Craftsmanship
• •Creativity & Innovation
• •Passion for Horror & Halloween
• •Customer Satisfaction
• •Legacy & Experience
• •Authenticity

Best Practices

• •Embrace the "Expert Scare-Maker" Voice: Always write from a position of knowledge and passion for the horror/haunt industry. Use industry-specific terms where appropriate but ensure clarity. Highlight the experience and craftsmanship behind the products.
• •Balance Professionalism with Passion: While the products are for creating fear, the communication about them should be professional and trustworthy, especially regarding specs, durability, and safety. However, let the genuine enthusiasm for creating monsters shine through.
• •Show, Don't Just Tell, the Terror: Use vivid, descriptive language that paints a picture of the scares your products deliver. Focus on the impact and the experience rather than just listing features.
• •Leverage the "Made in USA" & Legacy Angle: Consistently reinforce the quality, durability, and heritage associated with Distortions Unlimited. This is a key differentiator and value proposition.
• •Infuse Ed Edmunds' Persona (When Appropriate): The founders' passion and personality are integral to the brand. Channeling Ed's direct, enthusiastic, and knowledgeable style in certain communications (like blog posts, social media, or video scripts) can enhance authenticity and connection with the audience.

Social Perception

Industry Leaders & Pioneers, Trusted Supplier, Creative Powerhouse, Associated with Ed Edmunds, Premium Brand, Iconic

Copy Examples

• •Unleash true terror. For over 45 years, Distortions Unlimited has crafted nightmares that endure. Our new [Animatronic Name] isn't just a prop; it's an investment in screams. Engineered in the USA for maximum impact and relentless scares. Dare to bring it to your haunt?
• •From sketch to scream! Ed and the Distortions crew are cooking up something monstrous. We live for this stuff – the smell of latex, the spark of an idea, and the thrill of bringing another terrifying vision to life. What are you hoping to see crawl out of our workshop next? #DistortionsUnlimited #MadeInUSA #HorrorArt #HauntedHouseProps #MakingMonsters
• •It started with a passion for monsters in 1978. Today, Ed and Marsha Edmunds lead Distortions Unlimited as a titan of terror, equipping haunts worldwide with American-made nightmares. Our legacy is built on innovation, quality, and an undying love for the scare. Welcome to our world of fear.
• •Your haunt demands the best. Distortions Unlimited delivers. Forget flimsy imitations – our props are built to terrify, season after season. Explore our latest collection of animatronics and static props, all designed with your screams (and your bottom line) in mind. Let's make this your most horrifying year yet.
• •Warning: May cause night terrors and uncontrollable shrieking. Our [Mask Name] is handcrafted with delightfully disturbing detail right here in the USA. Perfect for ruining family photos or becoming the undisputed king/queen of the Halloween party. Wear if you dare.