Brand Tone

Friendly and Approachable, Creative and Passionate, Customer-centric and Appreciative, Enthusiastic and Positive, Helpful and Responsive

Brand Values

• •Uniqueness and Personalization
• •Quality Craftsmanship
• •Customer Happiness
• •Supporting Local (PYME)
• •Creating Memories
• •Attention to Detail

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand voice (e.g., friendly, enthusiastic, creative) with examples of do's and don'ts. Share this with anyone creating content.
• •Use "You" and "We" Actively: Speak directly to your audience ("You'll love this...") and foster a connection by using "we" to represent the brand ("We're excited to share..."). This reinforces the friendly, customer-centric approach.
• •Incorporate Enthusiasm Genuinely: Use positive language, emojis where appropriate (especially on social media), and express genuine excitement for your products and customer interactions. Avoid overly formal or robotic language.
• •Highlight Personalization and Uniqueness: Consistently weave in language that emphasizes the custom nature of your products (e.g., "uniquely yours," "personalized just for you," "create your own").
• •Engage and Respond in a Consistent Voice: Ensure that all customer interactions, from answering questions on social media to responding to reviews, reflect the established friendly, helpful, and appreciative brand tone. Read copy aloud to catch awkward phrasing.

Social Perception

Positive, Reliable, Creative and Unique, Community-Oriented (within its niche)

Copy Examples

• •Product Launch (Instagram Post): "Say hello to your new favorite! ✨ Our latest [Product Name] is here to add that perfect personal touch to your [Occasion/Space]. Crafted with love and ready to be uniquely yours. What will yours say? 😉 #DistintivoCR #HechoConAmor #Personalizado #CostaRica"
• •Customer Appreciation (Facebook Post): "We're blushing! 😍 Look at this amazing photo shared by [Customer Name] featuring their new [Product Name]! We absolutely LOVE seeing our creations in their new homes. Thank you for sharing the joy! Want to be featured? Tag us! #DistintivoFans #Gracias #RegalosUnicos"
• •Website Banner (Focus on Value): "Make it Memorable. Make it Yours. ✨ Discover unique, personalized gifts and décor, crafted with passion right here in Costa Rica. Shop DistintivoCR."
• •Email Subject Line (Promotion): "Psst... A Little Something Special Just For You! 😉 Personalized Joy Inside!"
• •About Us Snippet (Reinforcing Values): "At DistintivoCR, we believe in the magic of details. ✨ As a proud Costa Rican PYME, we pour our passion into every personalized piece, helping you create unforgettable moments and truly distinctive treasures. Your story, our craftsmanship."