Brand Tone

Approachable and Friendly, Helpful and Supportive, Passionate and Enthusiastic, Professional and Trustworthy, Design-Oriented and Stylish

Brand Values

• •Affordable Luxury
• •Customer Satisfaction
• •Unique Design & Quality
• •Practicality and Functionality
• •Personal Touch & Passion

Best Practices

• •Emphasize "Affordable Luxury" and "Design-Led": Consistently use phrases that highlight the core value proposition of stylish, unique items at accessible price points.
• •Maintain a Friendly and Approachable Voice: Write copy as if you're having a helpful, enthusiastic conversation with a friend. Avoid overly formal or technical jargon. Use contractions and warm language.
• •Highlight Customer Service and Personal Touch: Weave in mentions of the supportive customer service and the passion behind the brand. Referencing the positive experiences customers have (like the "Monika" effect) can build trust.
• •Showcase Uniqueness and Craftsmanship: Focus on what makes the products different – whether it's the hand-picked nature, specific design details, or creative solutions like the radiator covers.
• •Be Authentic and Passionate: Let the genuine love for design shine through in all communications. Share the "why" behind the brand, as seen in the "Our Story" section, to connect with customers on a more personal level.

Social Perception

Positive Customer Experiences, Reliable and Good Quality, Excellent and Personal Customer Service, Source of Unique Items, Trustworthy Business

Copy Examples

• •Headline: Transform Your Home with Affordable Luxury. Body: Tired of the ordinary? At Distinct Designs, we hand-pick unique, design-led furniture and accessories that bring style and personality to your space, without breaking the bank. Discover pieces you’ll love, backed by service that will make you smile. Your dream home is closer than you think!
• •Headline: Radiator Covers So Stylish, You’ll Forget the Radiator! Body: Say goodbye to unsightly radiators and hello to a stunning design feature! Our creative and beautifully crafted radiator covers are more than just practical – they’re a statement. Easy to install and designed with passion in London. Let us help you find the perfect fit!
• •Headline: That ‘Wow’ Piece You’ve Been Searching For? It’s Here. Body: We believe beautiful design should be accessible to everyone. From striking lighting to chic furniture, each item in our collection is chosen for its unique style and quality. Need a little advice? Our friendly team (especially Monika!) is always here to help you create a home you truly adore.
• •Headline: Small Changes, Big Impact. Lovingly Curated Designs. Body: You don’t need a total overhaul to refresh your space. Our collection of distinctive accessories and lighting is perfect for adding that touch of elegance and personality. We're passionate about finding those special items that make a house a home. Let's make your space shine!
• •Headline: More Than Just Furniture, It's a Feeling. Body: At Distinct Designs, we're a family-run business driven by a love for great design and happy customers. We’re here to help you find those perfect pieces that reflect your style and make everyday living more beautiful. Experience our "superb human touch" – we promise you won't be disappointed!