Brand Tone

Authentic & Traditional, Natural & Pure, Passionate & Caring, Informative & Helpful

Brand Values

• •Tradition & Heritage: Preserving a centennial know-how in Cade oil distillation.
• •Quality & Purity: Offering high-quality, authentic Cade oil, certified by REACH.
• •Naturality: Using natural ingredients and processes.
• •Artisanal Craftsmanship: Handmade products made with passion and attention to detail.
• •Environmental Responsibility: Minimizing ecological impact through local sourcing, recyclable packaging, and a no-waste production chain.
• •Animal Welfare: Providing natural care solutions for animals.
• •Local Connection: Rooted in the Cévennes region and prioritizing local suppliers.

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the brand's long history (since 1930) and the traditional, artisanal nature of the Cade oil production. Use words like \"ancestral,\" \"time-honored,\" \"authentic,\" \"handcrafted.\"
• •Highlight Natural Purity and Local Roots: Consistently mention the natural ingredients, the unique origin of the Cade wood from the Cévennes, and the eco-conscious approach. Use terms like \"100% natural,\" \"pure,\" \"Cévennes terroir,\" \"eco-friendly.\"
• •Speak with Passion and Care: Infuse copy with warmth and a genuine desire to help customers (and their animals). Use phrases that convey dedication, such as \"crafted with love,\" \"dedicated to your well-being,\" \"nature's gentle care.\"
• •Be Informative and Build Trust: Clearly explain the benefits of Cade oil and the traditional processes. Position the brand as a knowledgeable and trustworthy source. Avoid overly technical jargon unless explained simply. Back up claims with facts like the REACH certification.
• •Maintain a Grounded and Respectful Voice: The tone should be confident in its expertise but remain humble and respectful of nature and tradition. Avoid hype or overly trendy language that would clash with the brand's established, traditional image. Address potential concerns (like the oil's scent) honestly and offer solutions or context where appropriate.

Social Perception

Largely perceived as a producer of a unique, high-quality, and effective natural product (Cade oil). Seen as the sole European producer of \"true Cade oil,\" giving them an authoritative position.

Copy Examples

• •Headline: Rediscover Ancient Purity: Distillerie des Cévennes' True Cade Oil. Body: For generations, the secret of the Cévennes mountains has been captured in our stills. Experience the authentic, traditionally distilled Cade Oil, handcrafted with passion to bring natural relief to your skin and animals. Pure, potent, and profoundly effective.
• •Social Media Post (Image: Close-up of Cade oil being applied to a horse's hoof): Caption: Generations of Cévennes tradition, bottled for your animal's wellbeing. Our 100% natural Cade Oil, lovingly handmade, offers soothing care for common skin irritations. Because they deserve the purest touch of nature. #CadeOil #DistillerieDesCevennes #NaturalAnimalCare #HandcraftedHeritage
• •Product Description Snippet (for a Cade oil soap): Crafted with our signature True Cade Oil, distilled using age-old methods in the heart of the Cévennes. This gentle, artisanal soap cleanses and soothes sensitive skin, infused with the pure essence of the wild. Embrace nature's care, every day.
• •About Us Excerpt: Since 1930, Distillerie des Cévennes has been more than a distillery; it's a promise. A promise to uphold the ancestral art of Cade oil making, to cherish our local terroir, and to offer you products born from nature, passion, and a deep respect for the environment.
• •Email Subject Line: The Cévennes' Gift for Naturally Healthy Skin & Pets Email Body Snippet: Tired of harsh chemicals? At Distillerie des Cévennes, we believe in the power of nature. Our authentic Cade Oil, the only one of its kind in Europe, is a testament to this belief – offering gentle, effective solutions for your family and animals, straight from our artisanal workshop.