Tono de Marca

Sophisticated, artistic, and mindful. The language is elegant and evocative, aiming to create an experience that goes beyond a simple transaction. It is aspirational yet approachable, inviting consumers into a world of curated, meaningful fashion, avoiding overtly casual or humorous language to maintain a polished and refined voice.

Valores de Marca

• •Quality and Craftsmanship
• •Sustainability and Slow Fashion
• •Artistry and Individuality
• •Mindful Consumption
• •Community and Support

Mejores Prácticas

• •Lead with the "Why": Always start with the story, the artisan, or the sustainable practice behind the product. The narrative is as important as the item itself.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to the senses and convey a feeling of luxury, quality, and artistry (e.g., "meticulously crafted," "timeless elegance," "spellbinding jewelry").
• •Maintain an Elegant and Refined Tone: Avoid slang, overly casual phrasing, and aggressive sales language. The tone should always align with the high-end, thoughtful nature of the brand.
• •Emphasize Exclusivity and Curation: Use phrases like "limited-edition," "curated selection," and "unique designs" to highlight the special nature of the products offered.
• •Reinforce Core Values in Every Communication: Consistently weave in keywords and phrases related to sustainability, craftsmanship, slow fashion, and conscious consumption across all platforms to build a strong and cohesive brand identity.

Percepción Social

DISTELLE is perceived as a niche, high-end marketplace for consumers who are ethically and aesthetically conscious. The target audience includes high-end fashion enthusiasts, conscious consumers, and collectors of limited-edition designs. The brand is seen as a curator of unique and hard-to-find pieces from emerging global designers. The focus on storytelling and the "why" behind each product resonates with consumers seeking a deeper connection with their purchases. The Parisian association lends an air of timeless elegance and fashion authority.

Ejemplos de Copy

• •Meet [Designer's Name], the visionary artist behind our latest collection. Each thread tells a story of heritage and innovation, meticulously crafted for the modern woman who wears her values. Discover the art of dressing with intention. #Distelle #SlowFashion #ArtisanMade
• •Beyond the Trend: Enduring Style, Consciously Crafted. Explore curated collections from emerging designers who believe in the power of slow fashion.
• •The embodiment of timeless elegance. This piece, handcrafted by [Artisan's Name], is more than an accessory—it's a wearable work of art. Made with sustainably sourced leather and designed to last a lifetime, it carries not just your essentials, but a story of mindful creation.
• •A Story in Every Stitch: New Arrivals from Our Artisan Partners
• •Quick cuts showing the intricate details of a garment being made by hand, followed by a model elegantly wearing the finished piece in a Parisian setting. Text overlay: "Where craftsmanship meets consciousness. DISTELLE. #Handcrafted #SustainableStyle #ParisianVibes"