Brand Tone

Passionate & Enthusiastic, Intelligent & Strategic, Community-Focused & Appreciative, Thematic & Immersive, Slightly Enigmatic/Mysterious

Brand Values

• •Deep Player Interaction & Immersion
• •Quality & Craftsmanship
• •Innovation (especially in niche areas)
• •Sustainability & Environmental Responsibility
• •Community & Connection
• •Trust (ironically, given the game's theme)

Best Practices

• •Embrace the Noir: Consistently use language and imagery that evokes the film-noir, mystery, and suspenseful atmosphere of their flagship game, Mantis Falls. This creates a distinct and memorable brand identity.
• •Highlight Strategic Depth & Player Agency: Emphasize the intellectual challenge and meaningful choices players make. Use words like strategic, deduction, tactical, and calculated risks to appeal to their target audience.
• •Foster Community Dialogue: Continue to actively engage with players on social media, forums (like BGG, Discord), and through newsletters. Ask questions, share player stories (with permission), and respond to feedback to reinforce the community-focused value.
• •Showcase Quality & Craftsmanship: Regularly feature the game's artwork, high-quality components, and positive reviews that speak to the care put into the product. This reinforces the value of quality.
• •Be Authentic & Passionate: Let the genuine enthusiasm of the creators shine through in communications. Sharing behind-the-scenes insights (where appropriate) or talking about their love for game design can resonate with their audience and reinforce the indie spirit.

Social Perception

Respected Indie Developer, Creator of Tense & Engaging Experiences, Artistically Talented, Responsive & Engaged with Community, Trustworthy (as a company)

Copy Examples

• •Headline: Beyond the Shadows, Trust is a Weapon. Will You Wield It or Become Its Victim? Body: Mantis Falls: A 2-3 player game of whispered secrets and calculated risks. Every choice matters. Every alliance is fragile. Pre-order your journey into the noir. #MantisFalls #HiddenTraitor #BoardGames
• •Headline: The City Holds Its Breath. So Will You. Body: Distant Rabbit Games invites you to Mantis Falls, where strategy, deception, and the desperate fight for survival intertwine. Beautifully crafted, endlessly replayable. Dare to uncover the truth? [Link to website] #TabletopGames #StrategyGames #IndieGameDev
• •Headline: For Those Who Like Their Games With a Side of Paranoia. Body: Mantis Falls isn't just a game; it's an experience. Forge uneasy alliances, read your opponents, and navigate a world where no one is truly as they seem. Join our community of witnesses and assassins. [Link to Discord/Facebook Group] #SocialDeduction #GamerCommunity #DistantRabbitGames
• •Headline: Crafted with Passion. Played with Suspicion. Body: From the artwork to the mechanics, every element of Mantis Falls is designed for deep immersion and thrilling player interaction. Support indie creators and experience a game unlike any other. Learn more and order direct: [Link to shop] #SupportIndie #BoardGameGeek #CarbonNeutralGaming
• •Headline: The Night is Dark, and Full of Traitors (Maybe). Body: Gather 2-3 players for Mantis Falls, the critically acclaimed game of trust and betrayal. Can you survive the treacherous roads when one of you might be the hunter? Unforgettable game nights start here. #TabletopTuesday #FilmNoirGames #AwardWinningGames