Brand Tone

Sophisticated, witty, effortless, and aspirational.

Brand Values

• •Female Empowerment
• •Sustainability and Ethical Practices (Conscious Fashion)
• •Quality and Timeless Design
• •Community
• •Inclusivity and Diversity
• •Intentionality

Best Practices

• •Develop a Comprehensive Tone of Voice Guide: Document the brand's personality traits, specific language to use (and avoid – e.g., "exclamation points are not very DISSH"), and examples of on-brand copy for different channels. This ensures everyone writing for the brand is aligned.
• •Embrace Understated Wit and Sophistication: Infuse copy with clever, subtle humor and refined language that reflects effortless cool, rather than overt jokes or overly casual slang. Think "So sorry to do this to you, our New Season is full of must-haves."
• •Highlight Values Authentically: Weave in messages about female empowerment, sustainability, and conscious choices naturally, rather than as forced statements. Connect these values to the product and the customer's experience (e.g., "feel good about their choices. And look good, too").
• •Focus on Timelessness and Versatility: Emphasize how the pieces are designed to be lasting additions to a wardrobe, suitable for various occasions, aligning with the "slow fashion" ethos and "effortless style an everyday habit."
• •Maintain Consistency Across All Touchpoints: Ensure the defined tone is consistently applied everywhere, from website copy and product descriptions to social media captions, email marketing, customer service interactions, and even internal communications. This builds a strong, recognizable brand identity.

Social Perception

Generally positive, especially regarding their aesthetic and brand direction. DISSH is seen as a go-to brand for elevated basics, feminine silhouettes, and quality linen pieces with a "quiet luxury" feel at an accessible price point. A brand that has successfully elevated its positioning and is committed to sustainability and female empowerment.

Copy Examples

• •Social Media Caption (New Linen Collection): "Sun-drenched days are calling. Our new linen isn't just a look, it's a feeling. Consciously crafted, effortlessly chic. (P.S. Your wardrobe called, it’s ready for an upgrade.) #DISSH #LinenLove #EffortlessStyle"
• •Email Subject Line (Seasonal Styles): "That 'I have nothing to wear' feeling? We’ve solved it."
• •Website Banner (Sustainability Focus): "Style that speaks volumes. Ethics that whisper good choices. Discover pieces designed to last."
• •Product Description Snippet (Versatile Dress): "Desk, dinner, or daydreaming of a distant shore – this dress does it all. We believe in pieces as versatile as you are, made with intention and designed for life’s many moments."
• •Instagram Story Teaser (Upcoming Collection): "Consider this your official warning: our new arrivals are dangerously desirable. Launching soon – don't say we didn't tell you. 😉"