Brand Tone

Professional, Expert, Solution-Oriented, Helpful, Value-Driven, Reliable, Established, Direct and Informative

Brand Values

• •Customer Focus/Service
• •Choice
• •Value
• •Quality
• •Experience/Expertise
• •Innovation (implied)
• •Sustainability (emerging)

Best Practices

• •Prioritize Professionalism & Expertise: Use clear, direct language. Focus on how products solve business challenges (e.g., "increase visibility," "enhance brand image," "optimise floor space"). Back up claims with experience (e.g., "Trusted since 1978").
• •Emphasize the "Choice, Value, Service" Philosophy: Ensure messaging consistently reflects this core promise. Highlight the breadth of the product range (choice), the balance of quality and competitive pricing (value), and the availability of support and guidance (service).
• •Be Solution-Oriented: Frame product descriptions and marketing materials around solving specific customer pain points relevant to displays (e.g., "Struggling to create an engaging retail space?" or "Need to keep students informed?").
• •Maintain a Helpful and Approachable Stance (within a professional context): While the primary tone is expert, ensure the language is accessible. Offer guides, FAQs, and clear contact information. The "real humans" aspect of their help centre is a good touchpoint to echo.
• •Incorporate Trust and Reliability Signals: Continuously reference years of experience, quality materials, and positive customer outcomes (where appropriate and genuine). Address concerns transparently if possible, reinforcing commitment to customer satisfaction even when issues arise (aligning with their value of customer focus).

Social Perception

Specialist Supplier, Mixed Customer Service Experience, Product Quality Variable (Perception), Established but Needing Consistency, Helpful Resource (for some)

Copy Examples

• •Headline: Elevate Your Space. Display Your Success. Body: For over 40 years, Displaysense has been the trusted UK partner for businesses that understand one simple truth: Great Displays Work. From striking retail showcases to essential event signage, explore our range of 3,500+ quality solutions designed to deliver choice, value, and lasting performance. Let's make your display work for you. Call to Action: Discover Your Perfect Display Today.
• •Headline: Quality Displays, Sensible Prices. That's Displaysense. Body: Don't compromise on impact or your budget. Displaysense offers premium display stands, robust clothes rails, and crystal-clear sign holders, all engineered for durability and designed to enhance your products. Get expert advice and find the value you deserve. Call to Action: Shop Smart, Display Brilliantly.
• •Headline: Your Vision, Our Expertise. Display Solutions for Every Industry. Body: Whether you're fitting out a boutique, organising a major exhibition, or equipping an educational space, Displaysense provides the expert solutions you need. Our extensive catalogue and knowledgeable team ensure you find the perfect fit to bring your vision to life, effectively and efficiently. Call to Action: Explore Industry Solutions Now.
• •Headline: Need it Fast? Need it to Last? Choose Displaysense. Body: We combine a huge in-stock range with reliable UK & European distribution, ensuring you get quality display products when you need them. From heavy-duty shelving to elegant display cabinets, invest in solutions built for the demands of your business. Call to Action: Browse Our Best-Sellers.
• •Headline: More Than Just Displays. We Deliver Display Confidence. Body: At Displaysense, our commitment goes beyond the product. We offer comprehensive support through our Knowledge Hub, dedicated customer service, and a sustainable approach to business. Partner with us for display solutions that perform today and consider tomorrow. Call to Action: Learn More About Our Values.