Brand Tone

Enthusiastic, Passionate, Community-Focused, Friendly, Helpful, Solution-Oriented, Informative, Direct, Playful/Humorous

Brand Values

• •Collector-Centricity
• •Quality & Protection
• •Community Engagement
• •Innovation & Variety
• •Eco-Friendliness
• •Transparency

Best Practices

• •Embrace the 'Geek' Identity: Use language that resonates with collectors. Don't be afraid to use community slang (e.g., 'grails,' 'haul,' 'ISO') authentically. Show genuine enthusiasm for the hobby.
• •Prioritize 'Protection' and 'Display': These are the core needs you solve. Continuously reinforce how your products keep collectibles safe and help showcase them beautifully.
• •Foster Community Interaction: Ask questions, run polls, encourage users to share photos with your products (#DisplayGeek), and feature user-generated content regularly. Respond to comments and messages in a friendly, approachable manner.
• •Be Solution-Oriented and Helpful: When introducing products or creating content, focus on how they solve a collector's problem (e.g., lack of space, dust, UV damage, organization). Provide clear instructions and guides.
• •Maintain Visual Consistency with Tone: Ensure photography and videography reflect the passion and pride of collecting. Show products in real-life collector setups, looking organized, protected, and impressive. Use vibrant imagery where appropriate, especially on visually-driven platforms like Instagram and TikTok.

Social Perception

Trusted, Established, Go-To for Protectors & Displays, Good Quality Products, Responsive Customer Service, Appreciation for Community Focus

Copy Examples

• •Headline: Your Collection's Fortress Awaits! Body: Tired of dusty, disorganized shelves? Elevate your prized Pops with Display Geek's PopShield Armor & stackable displays. Because your grails deserve the spotlight, protected and proud! #DisplayGeek #ProtectYourPassion #FunkoLife
• •Headline: Level Up Your Display Game! Body: From chase grails to your everyday heroes, give every figure the VIP treatment. Our crystal-clear protectors and easy-to-assemble displays are collector-approved. Show us your setup! #DisplayGeek #FunkoCollector #ShelfieGoals
• •Headline: "Stop Collecting" is NOT an Option. Organizing IS. Body: We get it. The hunt is real, and so is the space crunch. Display Geek offers smart, stylish solutions to showcase your awesome collection, not hide it. What are you displaying today? #CollectorProblemsSolved #DisplayYourWorld #FunkoPops
• •Headline: Geek Out & Show Off! Body: Created by collectors, for collectors. We know what your Funko Pops mean to you. That's why we craft the toughest protectors and the coolest displays. It's time to be the unlikely show-off! #DisplayGeekApproved #FunkoCommunity #ToyDisplay
• •Headline: The Perfect Fit for Every Pop! Body: With over 180 protector sizes, Display Geek has your entire collection covered – from standard 4-inch to unique grails. UV resistant, scratch-resistant, and crystal clear. Find your fit today! #PopProtectors #FunkoCare #DisplayGeek