Brand Tone

Aspirational & Elevated, Conscious & Purpose-Driven, Inspiring & Creative, Informative & Educational, Collaborative & Community-Oriented, Assertive & Passionate

Brand Values

• •Sustainability
• •Longevity & Timelessness
• •Individuality & Personal Style
• •Resourcefulness & Creativity
• •Quality & Curation
• •Awareness & Education

Best Practices

• •Prioritize "Why": Always circle back to the core values of sustainability, longevity, and conscious consumption in your messaging. Let the "why" behind Display Copy shine through.
• •Elevate, Don't Preach: While the message is serious, the tone should remain inspiring and aspirational. Showcase the beauty and desirability of vintage and upcycled fashion, rather than solely focusing on negative impacts of fast fashion.
• •Use Storytelling: Share the narratives behind the garments, designers, and the impact of choosing pre-owned. This creates an emotional connection and reinforces the value of longevity.
• •Maintain Visual & Verbal Harmony: Ensure that the sophisticated, artistic, and clean aesthetic of the visuals is mirrored in the language used – make it elegant, thoughtful, and clear.
• •Engage with Purpose: When interacting with the community (comments, collaborations), reinforce the brand's values. Be informative, supportive, and passionate about the shared mission of changing fashion for the better.

Social Perception

Innovative & Disruptive, Ethical & Responsible, Stylish & Curated, Authoritative & Knowledgeable, Community-Focused

Copy Examples

• •Headline (Website/Social Media): "Beyond the New. Discover the Enduring Style of What Already Exists. Explore Display Copy."
• •Instagram Caption (Showcasing a vintage piece): "A whisper from the past, a statement for the future. This week’s curated vintage find tells a story of timeless design and conscious choice. Wear the change. #DisplayCopy #VintageFashion #SustainableStyle"
• •Email Subject Line (Promoting a new article/collection): "Reimagine Your Wardrobe: Style That Sustains."
• •About Us Snippet (Short version for social bio): "Display Copy: Championing a circular fashion future. We curate, create, and celebrate the art of pre-loved style. Join the movement. #StyleOverFashion #ConsciousConsumerism"
• •Call to Action (Marketplace): "Give garments a new chapter. Shop unique vintage and upcycled pieces from our collective of visionary curators and designers."