Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Fun and Upbeat, Authentic and Relatable, Community-Oriented

Brand Values

• •Originality and Uniqueness
• •Quality
• •Ethical Production
• •Passion for Music
• •Customer Happiness
• •Giving Back/Charity
• •Community Building
• •Joy and Self-Expression

Best Practices

• •Stay True to the Music Roots: Always infuse the passion for music and its joyful, energetic vibe into the copy. Use music-related puns, lyrics (appropriately), or references that resonate with the target audience.
• •Keep it Personal and Friendly: Write as if you're talking to a friend. Use contractions, approachable language, and share snippets of the brand's story or the team's personality. Helen's voice is a key part of the brand.
• •Highlight Values Consistently: Weave in mentions of ethical production, local printing, and charitable contributions naturally within product descriptions, social media posts, and newsletters. It reinforces brand integrity.
• •Embrace Positivity and Enthusiasm: Let the copy reflect the upbeat nature of disco and the joy the brand aims to bring. Use exclamation points where appropriate, vibrant adjectives, and a generally optimistic tone.
• •Engage and Build Community: Encourage interaction in social media copy. Ask questions, respond to comments thoughtfully, and feature user-generated content. Make customers feel like part of the "Disko Kids family."

Social Perception

Positive and Well-Loved, Stylish and Fun, Good Quality and Value, Ethical and Trustworthy, Personal and Authentic, Community-Focused

Copy Examples

• •Turn up the volume on your wardrobe! 🎶 Our brand new [T-shirt Name] tee just dropped, and it’s ready to make some noise. Inspired by those unforgettable dance floor anthems and printed with love by our amazing Tom right here in the UK. Get ready to shine! ✨ #DiskoKids #MusicIsTheAnswer #NewCollection #EthicalFashion #SupportSmallBusiness
• •Hey Disko Lover! Exclusive Peek + Good Vibes Inside… (Email Body Snippet): Get ready to groove! We're so excited to share our latest music-inspired goodies with our favourite people (that's you!). Plus, a little update on how your amazing support is helping us give back. Let's spread some joy together!
• •Ready to hit the town? Or just bringing the party to your kitchen? Our 'Disco Beats' leather pouch is your perfect partner in shine! Crafted for carrying your essentials while you dance the night away (or just pop to the shops – we don't judge!). Big enough for your phone, keys, and that glitter lip gloss. Because every day deserves a bit of disco. 😉
• •Tired of the same old threads? 🙅‍♀️ At Disko Kids, we're all about unique, music-inspired style that feels as good as it looks. Ethically made and designed with passion by fellow music lovers. Join the Disko Kids family and find your new favourite tee! Shop now and get 10% off your first order. [Link]
• •Wear Your Heart on Your Tee 🎵 Original Designs. Ethically Made. Spreading Good Music & Good Vibes. Welcome to Disko Kids!