Brand Tone

Authentic & Personal, Inclusive & Supportive, Passionate & Enthusiastic, Edgy & Frank, Community-Oriented, Slightly Irreverent/Playful

Brand Values

• •Representation: Providing a platform for trans and queer creators.
• •Authenticity & Vulnerability: Publishing personal and autobiographical stories that are often raw and honest.
• •Artistic Freedom & Expression: Championing unique and sometimes challenging artistic visions.
• •Community Building: Fostering connections between artists and readers, and collaborating with like-minded organizations.
• •Quality Craftsmanship: Emphasizing the unique aesthetic of Risograph printing.
• •Advocacy: Giving visibility to marginalized voices and experiences.

Best Practices

• •Embrace Authenticity: Write in a genuine, direct, and honest voice. Avoid overly corporate or sanitized language. Let the passion for the art and artists shine through.
• •Champion Your Niche: Always keep the focus on supporting and uplifting trans and queer creators. This should be evident in how you talk about your books and your mission.
• •Speak the Language of Your Community: Use terminology and references that resonate with the indie comics, zine, and LGBTQ+ art communities. Be inclusive and informed.
• •Balance Edgy with Empathetic: While the themes can be frank and challenging, the underlying tone should always be supportive and empathetic towards both the creators and the readers who connect with these narratives.
• •Highlight the Craft: Briefly mention the unique qualities of Risograph printing or the care put into the physical production of the books when relevant, as this is part of the brand's identity and appeal.

Social Perception

Diskette Press is perceived as a significant and respected micropress within the independent comics, zine, and queer art communities. They are seen as a vital outlet for trans and queer voices, publishing important and often deeply personal work that might not find a home in mainstream publishing. The association with Carta Monir, a recognized and outspoken artist, shapes much of the press's identity and initial perception. The quality of their Risograph printing and the aesthetic of their books are appreciated. The recent transition to a new team is presented as a continuation of its core mission to support underrepresented cartoonists. They are viewed as a publisher that 'prints the work I want to see celebrated' and gives 'visibility to people who have not had it.'

Copy Examples

• •Instagram Post (New Zine Release): Raw, real, and printed with Riso love. Our latest zine from [Artist Name] just dropped. Dive into a story that needs to be told. Link in bio. #DiskettePress #QueerArt #TransCreators #Riso #IndieComics
• •Tweet (Call for Submissions - *if applicable in future*): Calling all trans and queer comic artists! Have a story burning inside you? Diskette Press wants to help you bring it to life. We're looking for unique voices and bold visions. Submission guidelines on our site. #TransComics #QueerCreators #IndiePublishing
• •Product Description (Website): This isn't just a comic; it's a conversation. [Product Name] by [Artist Name] unflinchingly explores [theme] with the signature honesty and vibrant Risograph aesthetic Diskette Press is known for. Add this essential piece to your collection and support vital queer storytelling.
• •Email Newsletter Snippet (Highlighting an Artist): Meet [Artist Name], the incredible talent behind '[Zine Title]'. Their work beautifully captures [brief description of style/theme], reminding us why personal stories are powerful. Discover their journey and grab your copy today. #SupportIndieArtists #DiskettePressFeature
• •Promotional Tweet (General Brand): At Diskette Press, we don't just print books, we amplify voices. Proudly publishing groundbreaking comics and zines by trans and queer authors. See what we're all about: [Link to website] #QueerReads #TransLit #IndependentPress