Brand Tone

Rebellious & Non-Conformist, Expressive & Individualistic, Trendy & Fashion-Forward, Confident & Bold, Creative & Artistic

Brand Values

• •Self-Expression
• •Individuality & Uniqueness
• •Rebellion & Reinvention
• •Quality & Craftsmanship
• •Creativity & Innovation
• •Confidence
• •Freedom
• •Aspiring towards Environmental Protection & Sustainable Development

Best Practices

• •Embrace the 'Rebellious Optimism': While the brand has roots in rebellion, the overall message is empowering self-expression, not just anger or negativity. Copy should inspire confidence and the joy of being unique.
• •Use Strong, Evocative Language: Words like 'unleash,' 'engineer,' 'rebellion,' 'bold,' 'notable,' 'novel,' and 'authenticity' align with the brand's core values and story.
• •Focus on Individuality and Storytelling: Encourage customers to see the clothing as a tool for their personal narrative. Ask questions that prompt introspection about their style and identity.
• •Highlight Uniqueness and Design Philosophy: Continuously reinforce what makes Disguisen different – the blend of street, tech, and art, and the commitment to novel designs.
• •Maintain a Confident and Direct Voice: Speak directly to the target audience (those who 'yearn to express their true selves' and are tired of 'stereotyped styles'). Avoid hesitant or overly formal language.

Social Perception

Positive reception to their street style and unique fashion, particularly among users interested in OOTD (Outfit Of The Day), streetwear, and fashion trends. Influencer collaborations visible, suggesting a strategy to build credibility and reach within fashion-conscious online communities.

Copy Examples

• •Headline: Don't Blend In. Break Out. Body: Your style is your statement. Disguisen crafts the gear for those who write their own rules. Shop the new collection and unleash your notable, novel self. #RevealYourTrueSelf #DisguisenStreetwear
• •Headline: Art Meets Attitude. Body: We're not just making clothes, we're engineering self-expression. Inspired by the street, designed for the bold. Find your next uniform of rebellion. #DisguisenStyle #FutureFashion
• •Headline: More Than Fashion. It's A Mindset. Body: Disguisen is for the confident, the creative, the undeniably unique. Wear your inner world on the outside. Quality crafted for the spotlight. #DareToBeDifferent #StreetCulture
• •Headline: Stop Conforming. Start Disguising. Body: They want you to fit in. We want you to stand out. Discover designs that fuse art, tech, and pure individuality. What will your Disguisen say about you? #NotableNovel #ExpressYourself
• •Headline: Unmask Your Authenticity. Body: True style isn't about following trends, it's about revealing who you are. Our latest drop is here to help you do just that. Crafted with passion, designed to be seen. #Disguisen #StreetwearRebellion