Brand Tone

Fun and Enthusiastic, Friendly and Approachable, Helpful and Informative, Playful and Creative

Brand Values

• •Customer Satisfaction
• •Quality
• •Variety and Range
• •Joy and Celebration
• •Expertise and Reliability

Best Practices

• •Embrace Enthusiasm: Use positive and energetic language. Incorporate exclamation points and emojis where appropriate (especially on social media) to convey excitement.
• •Be a Helpful Guide: Position the brand as the expert. Offer tips, ideas, and solutions. Make it easy for customers to find what they need and feel confident in their choices.
• •Keep it Playful: Use light-hearted humour and creative wordplay. Focus on the fun and transformative aspect of wearing costumes.
• •Prioritize Clarity and Simplicity: While being creative, ensure that product information, calls to action, and policies are easy to understand.
• •Engage and Interact: Respond to comments and messages in a friendly, approachable, and timely manner, reinforcing the brand's commitment to customer service.

Social Perception

Positive Customer Experiences, Go-To Source for Costumes, Reliable Online Retailer, Community Focused (Brisbane)

Copy Examples

• •Headline: Unleash Your Alter Ego! ✨ Find the Perfect Look for Any Party at Disguises! Body: Got a theme? We've got the dream! Dive into Australia's biggest costume collection and get ready to steal the show. Fast shipping nationwide! #DisguiseCostumes #PartyReady #CostumeIdeas
• •Headline: Book Week Heroes & Halloween Haunts Assemble! 👻📚 Body: From storybook favourites to spooky spectres, Disguises has your character covered. Quality costumes that inspire adventure (and maybe a few screams!). Shop online now! #BookWeek #HalloweenAustralia #KidsCostumes #AdultCostumes
• •Headline: Nailed It! 😉 Show Us Your Disguise! Body: We LOVE seeing your amazing transformations! Tag us @disguisescostumes for a chance to be featured. Let's spread the costume joy across Australia! #CustomerLove #DressUpFun #DisguiseIRL
• •Headline: Don't Just Go to the Party. BE the Party! 🥳 Body: With thousands of costumes and accessories, your ultimate party persona is just a click away. Need help? Our friendly team is here to guide you to your perfect disguise! #PartyCostumes #GetTheLook #DisguisesAustralia
• •Headline: Decades Party? Oh, We're SO There! 🕺💃 Body: Flapper dresses to 80s leg warmers, find your blast from the past with our huge range of decade-themed costumes! Quality outfits to make your retro dreams a reality. #DecadeParty #CostumeFun #ThrowbackStyle #Disguises