Brand Tone

Festive, Fun, Helpful, Accessible, Experienced, Reliable, Family-Oriented, Personal, and Enthusiastic

Brand Values

• •Customer Satisfaction
• •Variety and Choice
• •Quality and Value
• •Tradition and Heritage
• •Speed and Efficiency
• •Innovation/Pioneering Spirit

Best Practices

• •Embrace the Celebration: Always inject a sense of fun, excitement, and anticipation into your copy. Use vibrant language, emojis where appropriate (especially on social media), and focus on the joy of dressing up and events.
• •Be the Helpful Expert: Position the brand as a knowledgeable go-to source. Offer tips, ideas (like in blog posts or social captions), and make it clear that customer support is readily available to help with choices, sizing, or any queries.
• •Highlight Reliability and Experience: Subtly weave in mentions of their long history, pioneering status, or the large number of satisfied customers to build trust. Emphasize fast and dependable shipping.
• •Maintain a Personal and Approachable Voice: Even while being a large online store, keep the "family-like attention" feel in customer interactions and general communications. Use "we" and address the customer directly and warmly.
• •Showcase Variety and Inclusivity: Consistently remind customers of the wide range of costumes for all ages, sizes, and themes. Use inclusive language and imagery that reflects diverse customers and occasions.

Social Perception

Positive, Reliable Source for Costumes, Good Value for Money, Connected to Festive Culture

Copy Examples

• •Headline: Unleash Your Alter Ego! ✨ Body: Got a party? We've got the perfect disguise! Dive into thousands of costumes at Disfraces Simón and find your fun. Fast 24hr shipping means you're always ready to celebrate!
• •Headline: Carnival is Calling! Are You Ready? 🎭 Body: From classic characters to the latest trends, Disfraces Simón has your Carnival look covered. Quality costumes for all ages and budgets. Let our 45 years of party expertise help you shine!
• •Headline: Halloween Haunts & Party Starts Here! 🎃 Body: Spooky, silly, or downright spectacular – find your unforgettable Halloween costume at Disfraces Simón. Don't just go to the party, *be* the party! Shop now for frightfully fast delivery.
• •Headline: Group Costume Conundrum? Solved! 🧑‍🤝‍🧑 Body: Planning a themed event or a group outfit? Disfraces Simón offers a huge selection and expert advice to get your whole crew perfectly kitted out. Get inspired and order today!
• •Headline: Your Party, Your Character, Our Costumes! 🥳 Body: At Disfraces Simón, we're passionate about bringing your costume dreams to life. With a huge range, great prices, and speedy delivery, your next amazing transformation is just a click away!