Brand Tone

Friendly, Approachable, Festive, Enthusiastic, Helpful, Solution-Oriented, Traditional yet Modern, Value-Conscious

Brand Values

• •Customer Satisfaction
• •Experience and Tradition
• •Quality and Variety
• •Service
• •Fun and Creativity
• •Community/Social Responsibility (occasional)

Best Practices

• •Embrace the Celebration: Always inject enthusiasm and a sense of fun into your copy. Use emojis where appropriate (especially on social media) to convey a lighthearted and festive mood.
• •Be a Helpful Guide: Position the brand as a knowledgeable friend. Offer tips, ideas, and solutions rather than just listing products. Use phrases like "We're here to help you find..." or "Get inspired by..."
• •Highlight Value Clearly: While being fun, don't forget to mention practical benefits like good prices, fast shipping, and wide selection. Make promotions easy to understand and appealing.
• •Maintain a Personal Touch: Even in automated messages or general posts, use warm and welcoming language. Refer to customers in a friendly way. If responding to queries, keep the tone supportive and understanding.
• •Stay True to Your Roots (When Relevant): Occasionally referencing the brand's long history or connection to traditional festivities like the La Bañeza Carnival can add a layer of authenticity and trustworthiness, reinforcing the "experience" value.

Social Perception

Positive, Reliable, Trustworthy, Go-To Source for Costumes, Associated with Celebrations

Copy Examples

• •Facebook/Instagram Ad: "Ready to steal the show? 🎉 Explore thousands of unique costumes at Disfraces Simón! From spooky Halloween looks to dazzling Carnival outfits, find your perfect alter ego with us. Fast shipping and amazing prices guaranteed! Shop now and let the fun begin! #DisfracesSimón #PartyTime #CostumeFun"
• •Website Homepage Banner: "Your Epic Transformation Starts Here! ✨ Over 45 years of bringing joy to your celebrations. Dive into our huge collection of costumes and accessories. Great quality, unbeatable prices, and express delivery! What will you become today?"
• •Email Subject Line for a Sale: "👻 Spooktacular Savings! Up to 50% OFF Halloween Favourites at Disfraces Simón!"
• •Product Description Snippet (for a specific costume): "Unleash your inner superhero with our incredible [Costume Name]! Crafted for comfort and designed to impress, you'll be the star of any party. Need accessories? We've got those too! Add to cart and get ready for an unforgettable adventure."
• •Tweet: "Carnival is calling! 🎭 Still searching for *the* costume? Look no further! @disfracessimon has got you covered with 1000s of ideas, quick delivery & friendly service. Let's make some memories! #Carnaval #Disfraces"