Brand Tone

Friendly, Approachable, Festive, Fun, Helpful, Customer-Oriented, Experienced, Reliable, Enthusiastic, and Passionate.

Brand Values

• •Customer Satisfaction
• •Quality and Variety
• •Experience and Tradition
• •Service
• •Competitive Pricing
• •Reliability

Best Practices

• •Embrace the Celebration: Always inject a sense of fun, excitement, and festivity into the copy. Use vibrant language and positive framing, reflecting the joy of dressing up.
• •Be Genuinely Friendly and Approachable: Write as if you're talking to a friend who loves parties as much as you do. Use contractions, exclamation points (appropriately), and a conversational style. Address customer queries with warmth and understanding.
• •Highlight Solutions and Ease: Focus on how Disfraces Simon makes the customer's life easier – fast shipping, wide selection, easy returns, helpful advice. This builds trust and reinforces reliability.
• •Show, Don't Just Tell, Your Experience: Instead of just saying "we're experienced," weave in mentions of their long history or understanding of specific events (like Carnival) subtly. Example: "With 50 years of Carnival joy, we know how to make you stand out!"
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visuals used on the website and social media. If the images are fun and vibrant, the text should be too. Use emojis consistently where appropriate (like on social media) to enhance the friendly and festive tone.

Social Perception

Generally positive, perceived as a reliable source for a wide variety of costumes, with quick shipping and product quality matching online descriptions. Known for helpful customer service and good value. Occasional shipping delays or sizing discrepancies are minority concerns. Established and specialized in the costume industry.

Copy Examples

• •Homepage Banner for Halloween: Unleash Your Spooky Spirit! 👻 From creepy classics to the latest terrifying trends, find your perfect Halloween look at Disfraces Simon. Fast shipping to get your fright night started! #DisfracesSimon #HalloweenFun
• •Instagram Post for a New Collection: ✨ NEW ARRIVALS ALERT! ✨ Get ready to party because our latest costume collection just dropped! 🎉 Whether you're a hero, a villain, or something magical in between, we've got the outfit to make your celebration unforgettable. Tap the link in bio to explore! 😉 #CostumeParty #NewCollection #DressUpFun #DisfracesSimon
• •Facebook Ad for Group Costumes: Planning a group theme? 👯‍♂️👯‍♀️ Make it legendary with Disfraces Simon! We offer a huge range for squads of all sizes. Need ideas or help with sizing? Our friendly team is here to assist! Let's make your group costume a showstopper! Contact us today! #GroupCostumes #PartySquad #DisfracesSimonHelps
• •Email Subject for Carnival Season: Carnival is Calling! Find Your Dream Costume at Disfraces Simon! 🎭 *Email Body Snippet:* Hey [Customer Name], The magic of Carnival is just around the corner! With over 45 years of passion for celebration, we know how important the perfect costume is. Dive into our huge selection and let us help you shine. Questions? Our costume experts are just a click or call away!
• •Tweet about Customer Service: Need costume advice? Stuck on sizing? 🤔 Don't fret! The Disfraces Simon team is here to help you nail that perfect look for any occasion. Friendly service is our superpower! 💪 #CustomerService #CostumeHelp #DisfracesSimon