Brand Tone

Fun and Festive, Friendly and Approachable, Enthusiastic and Passionate, Helpful and Solution-Oriented, Playful

Brand Values

• •Customer Centricity
• •Fun and Enjoyment
• •Variety and Choice
• •Quality and Reliability
• •Adaptability and Growth
• •Passion for Celebration

Best Practices

• •Embrace Enthusiasm: Use exclamation points appropriately, vibrant adjectives (e.g., "spectacular," "amazing," "unforgettable"), and a generally upbeat rhythm in your sentences. Let the passion for fun shine through.
• •Be Relatable and Friendly: Write as if you're talking to a friend who loves to party. Use inclusive language ("we," "us," "your"), ask questions to engage the audience, and incorporate popular cultural references where appropriate (especially movie or character-related).
• •Focus on the Experience, Not Just the Product: Highlight the joy, the transformation, and the memories that come with wearing a costume. Sell the fun and the feeling, not just the fabric and stitches. For instance, instead of "High-quality pirate costume," try "Become a legendary pirate and command the party!"
• •Keep it Playful and Visual (especially on social media): Use emojis strategically to add personality and visual appeal. Encourage user-generated content by asking customers to share photos in their costumes. Use humor where fitting, aligning with the joyous nature of dressing up.
• •Maintain a Consistent Spanish Voice (for primary audience) and ensure high-quality English for international reach: Since the brand's primary operational language is Spanish and it serves a large Spanish-speaking market, all original copy should be crafted with an authentic, engaging Spanish voice. When translating or creating English content for international customers, ensure the translation captures the same fun, festive, and friendly tone, avoiding overly literal or stiff language. The core values of fun, variety, and customer joy should be universally understood.

Social Perception

Positive, Go-To Store, Problem Solver, Associated with Fun and Events

Copy Examples

• •🎬 Lights, Camera, PARTY! ✨ Transform into your favorite movie icon with our NEW collection! From epic heroes to enchanting characters, your blockbuster look starts at Disfrazzes.com! Which legend will you become? #MovieMagic #CostumeParty #NewArrivals #DisfracesDePeli #Disfrazzes
• •👻 Your Spooktacular Halloween Starts NOW! Unwrap Eerie-sistible Deals! 🎃
• •🎉 Feel the Carnival Beat! 🎭 Thousands of costumes to unleash your festive spirit. Shop now and be the soul of the fiesta! -> [Link]
• •Squad goals activated! 😂 Tag your crew you'd rock these with! Find all the fun at Disfrazzes.com! #GroupCostume #FunnyCostumes #PartyTime #Disfrazzes #CostumeChallenge
• •Unleash your inner hero and get ready to save the party! This [Superhero Name] costume isn't just an outfit, it's an instant power-up for an unforgettable night. Made for comfort and epic entrances. Adventure awaits!