Brand Tone

Dual tone: clinical, professional, and informative for medical/aesthetic products, emphasizing technical and medical terminology to establish authority. For consumer goods, the tone is direct, transactional, and service-oriented, with a friendly but not overly conversational approach, using emojis for accessibility.

Brand Values

• •Quality and Efficacy
• •Accessibility and Service
• •Health and Wellness
• •Trust and Reliability

Best Practices

• •Segment Your Audience: Always tailor the tone to the specific audience. Use clinical, precise language for medical professionals and a more direct, benefit-oriented tone for general consumers on social media.
• •Maintain a Core of Trust: Regardless of the product, the underlying message should always convey reliability, quality, and safety. Avoid overly casual slang or hype-driven language that could undermine this trust.
• •Lead with the Solution: Frame product descriptions around the problem they solve. For consumers, it's "get your products delivered." For professionals, it's "achieve reliable results."
• •Use a Consistent Call-to-Action (CTA): For professionals, CTAs should be "Contact us for distribution," or "Learn more." For consumers, they should be direct and easy, like "Send a message to order" or "Shop now."
• •Highlight Key Values in All Communication: Weave in words related to "quality," "trust," "health," and "service" across different platforms to reinforce the brand's core principles consistently.

Social Perception

For its specialized clientele (clinics, aesthetic professionals), the brand is likely perceived as a serious, professional B2B supplier. For the local consumer market, it is perceived as a convenient, one-stop-shop for everyday health, beauty, and home needs, akin to a local distributor or digital department store, due to direct local interaction and home delivery services.

Copy Examples

• •Precision in every application. Discover Magnion, the botulinum toxin designed for effective and reliable results in aesthetic treatments. We provide the quality your practice demands. Contact us for professional distribution.
• •From our shelves to your door! 🛵 Get all your favorite beauty, health, and home essentials without leaving the house. Send us a message to place your order in Orito and Valle del Guamuez.
• •Natural relief, scientifically formulated. Our CBD-based balms and drops combine the best of nature to soothe pain and reduce inflammation. Experience true wellness with Cannalivio.
• •Your trusted partner in health and beauty. At Disdroblan express, we are committed to delivering quality, from advanced medical supplies to your daily personal care essentials. Explore our full range of solutions today.
• •Enhance joint mobility and manage pain effectively. Our pre-filled hyaluronic acid syringes are formulated for optimal lubrication in joints affected by osteoarthritis. Quality you can trust for patient care.