Brand Tone

Passionate, Knowledgeable, Approachable, and Conscious

Brand Values

• •Sustainability
• •Quality & Authenticity
• •Accessibility & Inclusivity
• •Storytelling & Discovery
• •Community
• •Integrity & Respect
• •Customer Experience

Best Practices

• •Embrace Storytelling: Don't just describe the wine; tell the story behind it – the region, the winemaker, the sustainable practices. This reinforces passion and knowledge.
• •Balance Expertise with Accessibility: Use knowledgeable language but explain potentially unfamiliar terms or concepts in an approachable way. Avoid overly technical jargon unless clearly defined for educational purposes.
• •Highlight Values Consistently: Weave in mentions of sustainability, direct sourcing, ethical practices, and community support naturally throughout your communications, not just in dedicated sections. This reinforces the "conscious" aspect of the brand.
• •Maintain a Personal and Passionate Voice: Let the genuine love for wine and the mother-daughter story shine through. Use warm, inviting language that reflects enthusiasm.
• •Be Inclusive and Guiding: Ensure your copy welcomes everyone, from beginners to experts. Offer guidance and recommendations to help customers explore and discover new wines, reinforcing approachability and expertise.

Social Perception

Customers and the public likely perceive Dis&Dis as a specialized and curated online wine retailer with a strong ethical compass. Their focus on sustainability and direct sourcing from wineries, including smaller or innovative ones, positions them as a brand that offers more than just a product, but a story and a commitment to responsible practices. The mother-daughter team adds a personal and passionate touch, which can foster trust and a sense of connection. Their mission to make "extraordinary wines accessible" and their efforts to educate consumers likely contribute to a perception of being both expert and approachable. The connection to specific causes like the Carpathia project enhances their image as a socially responsible company. They are seen as a bridge to international wines, particularly for the Romanian market.

Copy Examples

• •Headline: Beyond the Bottle: Discover Wines with Soul. Body: At Dis&Dis, every sip tells a story. We journey the globe to bring you exceptional wines from passionate vintners who, like us, believe in sustainability and the art of winemaking. Explore our curated collection and find more than just a wine – find a connection to the land, the people, and a tradition preserved. Taste the commitment.
• •Headline: Your Next Wine Adventure Starts Here. Body: New to wine or a seasoned connoisseur? Our mother-daughter team has handpicked unique wines from hidden gems and celebrated vineyards alike. We're here to guide you through a world of flavors, making extraordinary accessible. Let's explore together and uncork something wonderful. What story will your glass tell tonight?
• •Headline: Sip Sustainably. Savor Consciously. Body: We believe great wine shouldn’t cost the Earth. That's why we partner with wineries dedicated to sustainable practices and give back 1% of every sale to protect nature's wonders. Choose Dis&Dis for wines that are as good for the planet as they are for your palate. Raise a glass to a better future.
• •Headline: From Our Cellar to Yours: The Sommelier's Selection. Body: Led by sommelier Lily Ploegmakers, Dis&Dis offers a world of wines curated with expertise and love. We source directly from wineries, ensuring every bottle delivers authentic character and exceptional quality. Discover exclusive varieties and let us help you find the perfect pairing for any moment.
• •Headline: More Than Wine – It's a Shared Experience. Body: At Dis&Dis, we're building a community of wine lovers. From aromatic whites to robust reds, and even delightful non-alcoholic options, there's a bottle for every taste and occasion. Join us in celebrating the joy of discovery, the importance of tradition, and the taste of a truly sustainable future. What are you celebrating today?