Brand Tone

Empowering, sophisticated, educational, and secure, focusing on sexual wellness as a legitimate lifestyle component while maintaining a high-end and professional authority.

Brand Values

• •Privacy
• •Inclusivity
• •Quality & Variety
• •Accessibility

Best Practices

• •Prioritize privacy-focused language by explicitly mentioning discreet shipping and plain packaging in call-to-actions.
• •Adopt a wellness-first vocabulary using terms like 'pleasure', 'intimacy', and 'exploration' to maintain a sophisticated feel.
• •Incorporate Canadian-specific identifiers and spellings to reinforce the brand's domestic reliability and trust.
• •Maintain a balance of three promotional posts for every one educational piece to build authority and trust with the audience.
• •Ensure visual and written content remains clean and lifestyle-oriented to align with a high-end, modern brand perception.

Social Perception

A reliable domestic expert and educational resource that modernizes sexual wellness by shifting the narrative from taboo to health and self-care.

Copy Examples

• •Unlock a new level of self-care. ✨ The Viben Zen Rose isn't just a stimulator; it’s an invitation to explore your own rhythm. Elegant, powerful, and whisper-quiet. Because your pleasure deserves a front-row seat. #DiscreetLife #SexualWellness #SelfLove
• •Treat Yourself, Discreetly. | Free Shipping on orders $99+ 🇨🇦
• •New to the world of massagers? Our latest guide breaks down the legendary Hitachi Magic Wand vs. modern alternatives. Find the perfect fit for your lifestyle and elevate your pleasure today.
• •Experience 100% Discreet Shipping across Canada. From premium vibrators to high-tech strokers, discover 3,000+ ways to feel good. Shop Discreet Life—where your privacy is our priority.
• •Still thinking about it? Your secret is safe with us. Finish your order at Discreet Life and enjoy fast, plain-packaging delivery straight to your door. Your pleasure is just a click away.