Brand Tone

Nostalgic, Witty, and Premium

Brand Values

• •Quality Craftsmanship
• •Customer-Centric Service
• •Passion for Niche Aesthetics
• •Creativity and Originality

Best Practices

• •Marry Wit with Quality: Always balance the playful, witty copy with reminders of the premium quality of the product. The humor attracts, but the quality justifies the purchase.
• •Speak Directly to the Niche: Use language that resonates with lovers of vintage culture, cocktails, and classic design. Reference "la dolce vita," "speakeasies," or the "golden era" to connect with their passions.
• •Maintain the "Secret Lair" Persona: Continue using the fun, slightly conspiratorial tone established in taglines like "for your secret volcano lair." This creates a unique brand personality and an inside joke with your customers.
• •Let Customer Praise Do the Talking: Regularly feature snippets of 5-star reviews in your marketing. It reinforces the brand's commitment to quality and service from a trusted source.
• •Keep Visuals and Copy Aligned: Ensure the tone of the copy always matches the aesthetic of the art being promoted. A sleek, mid-century modern car poster should have copy that is cool and sophisticated, while a quirky food ad can be more overtly humorous.

Social Perception

Disco Volante Art is perceived by the public as a reliable source for high-quality, unique, and stylish wall art. Customers see it as a brand with a distinct personality that delivers on its promises of quality and service. The Star Seller badge on Etsy solidifies its reputation as a trustworthy and professional small business. It is viewed as a go-to shop for those looking to add a classy, retro, or quirky touch to their homes and bars.

Copy Examples

• •Your bar cart called. It said it feels naked without this. Our Classic Negroni poster, inspired by the golden age of Italian aperitifs, is here to add a splash of 'la dolce vita' to your space. Printed on museum-quality paper, because your good taste deserves it. Link in bio to class up your joint. #RetroBarArt #NegroniWeek #VintagePoster
• •Your Walls Look Bored. Let's Fix That. Introducing the 'Midnight Motors' collection. Vintage-inspired racing posters for those who appreciate the art of the machine and the thrill of the curve. Perfect for your garage, office, or secret lair.
• •Still loving your print? We knew you had great taste. Since you appreciated our [Previous Purchase Category] collection, we thought you’d be the first to know about our new Japanese-Inspired prints. Perfect for bringing a touch of minimalist elegance and vintage style to any room. See the new collection inside.
• •A tribute to the noblest of meals: Pasta. This print won't cook for you, but it will make whatever you're eating feel 100% more authentic. Hang 'Il Pasto' in your kitchen and let the carb-loading commence in style. #FoodieArt #KitchenDecor #PastaLife
• •Tired of your villainous hideout feeling more like a hero's boring apartment? Our vintage-inspired posters provide 'Super Villain Tastes on a Henchman's Budget.' Get 20% off your first order and start decorating like you mean it. #SecretLair #HomeDecor #VillainStyle