Brand Tone

Artisanal, Sophisticated, Inspiring, Helpful

Brand Values

• •Quality Craftsmanship
• •Unique Design & Character
• •Customer Satisfaction
• •American Made
• •Sustainability (Aspirational/Secondary)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Artisanal, Sophisticated, Inspiring, Helpful), core values, approved vocabulary, and a "do's and don'ts" list for communication. Share this with anyone creating content.
• •Prioritize Storytelling: Focus on the "why" behind the products – the inspiration, the craftsmanship, the founder's story, and how the lights transform a space. This reinforces the artisanal and passionate aspects of the brand.
• •Use High-Quality, Consistent Visuals: Ensure all imagery aligns with the sophisticated and elegant aesthetic seen on the website and successful social media posts. The lighting should be the hero, shown in beautifully styled, aspirational settings.
• •Emphasize Craftsmanship and Origin: Consistently mention "handmade," "crafted in Houston, Texas," "artisanal," and details about the quality materials to reinforce these key differentiators.
• •Engage Authentically: When interacting with customers (comments, DMs, reviews), maintain a helpful, appreciative, and knowledgeable tone that reflects the brand's customer-centric value. Highlight positive customer experiences and testimonials where appropriate.

Social Perception

Highly Positive for Product & Service, Trusted Brand (among those who've purchased), Niche Appeal, Possible Confusion with other "Velora" entities

Copy Examples

• •Headline for a new collection: "Illuminate Your Story. Discover the new [Collection Name] – where timeless craftsmanship meets modern artistry."
• •Social Media Post (showing a product in a room): "More than just light, it’s the soul of the room. Our [Product Name] sconce, meticulously crafted in Houston, brings a unique character that transforms your space. What story will your light tell? #VeloraHome #HandmadeLighting #InteriorInspo"
• •Product Description Snippet: "Each Velora fixture is born from a passion for authentic design. Inspired by vintage heirlooms yet decidedly modern, the [Product Name] is handcrafted with [mention specific materials, e.g., raw brass and hand-blown glass] to not only illuminate your home but to become a cherished part of its character."
• •About Us Snippet: "At Velora Home, we believe lighting is an art form. From our Houston studio, our artisans pour their passion into every curve and connection, creating more than fixtures—we craft the ambiance for your life's best moments."
• •Email Subject Line for a promotion: "Crafted for You: Limited Edition Lighting & Custom Designs from Velora Home"