Brand Tone

Passionate, Authentic, and Educational

Brand Values

• •Territorial Valorization
• •Tradition and Quality
• •Sustainability and Respect
• •Community and Connection
• •Authentic Experience

Best Practices

• •Lead with the "Why": Always connect products and services back to the core mission of valorizing the Presila territory. Explain why an oil is special (because of the land and tradition) or why an experience is unique (because it's guided by locals).
• •Use Storytelling: Frame everything within a narrative. Talk about the "group of young guys" who started the project, the history of a recipe, or the journey of an ingredient from the field to the jar. This reinforces authenticity.
• •Emphasize People and Place: Use words that evoke a sense of community and location. Refer to "our artisans," "our land," "local life," and "our home." This creates a personal and welcoming tone that distinguishes the brand from faceless corporations.
• •Educate, Don't Just Sell: Position the brand as an authority on the region. Share facts about the area, explain what makes a product "DOP," or describe the traditional methods used. This builds trust and reinforces the value of quality.
• •Maintain a Consistent Visual Language: Ensure that all photos and videos reflect the brand's values: high-quality, natural lighting, and a focus on the rustic beauty of the landscape, the products, and the people. Avoid overly polished or generic stock imagery.

Social Perception

The brand is perceived as a niche, mission-driven company rather than a large commercial enterprise. It is viewed as a collective of passionate young entrepreneurs dedicated to uplifting their local region. The acquisition by 181travel suggests it is also seen as a successful and strategic player in the growing field of experiential tourism. The limited online feedback means its perception is tightly controlled by its own well-crafted narrative of authenticity and regional pride.

Copy Examples

• •This isn't just olive oil. It's a bottle of Calabrian sunshine, history, and the pride of our artisans. Every drop of Olio Reale tells the story of the Presila groves it came from. Taste the difference that tradition makes. #DiscoveringPresila #OlioReale #ItalianExcellence #CalabrianFood
• •Don't just visit Calabria. Live it. With PreSila Experience, you're not a tourist; you're family. We guide you through the pristine nature, the ancient flavors, and the human connections that make our home unforgettable. Discover the real Calabria with us. [Book Your Experience]
• •Subject: A Taste of Presila, Delivered to Your Door. We believe that the best food is a journey. That's why we've curated the 'Scopri la Presila' box a collection of our most beloved local treasures. From savory cured meats to rich olive oil, each item is a piece of our heritage. Let us share the soul of our land with you.
• •Why do we do what we do? Because Presila is a land of untold stories and underestimated beauty. We started Discovering Presila not just to sell products, but to share a promise: that tradition can thrive in the modern world, that quality is non-negotiable, and that an authentic connection to a place is the greatest luxury. Join us in celebrating our home.
• •What part of the Presila experience calls to you most? POLL: [Tasting Local Delicacies] or [Hiking a Hidden Waterfall] Either way, you're discovering the heart of Calabria. We bring the passion, nature provides the magic! #PresilaExperience #CalabriaAutentica