Brand Tone

Educational & Informative, Supportive & Caring, Professional & Trustworthy (with a caveat), Accessible & Approachable

Brand Values

• •Education: A cornerstone of their brand is to educate the public about CBD and its potential benefits.
• •Quality & Safety: They emphasize sourcing high-quality ingredients, using Colorado-grown hemp, and conducting third-party lab tests for their "Active CBD Oil" brand. They also highlight their ISO 6 Clean Room manufacturing facility.
• •Transparency: Providing access to lab results via QR codes is a stated commitment.
• •Customer Wellness & Support: The mission is to help people discover CBD's benefits for their health and well-being. They offer guidance to help customers find the right products.
• •Community: Discover CBD mentions donating and volunteering with local charities and aims to make customers feel part of a community.
• •Accessibility & Affordability: The brand strives to make CBD products affordable and accessible.

Best Practices

• •Prioritize Education Over Hard Selling: Focus on informing the customer about CBD, its potential benefits (while adhering to regulations), and how your products are made. Let the quality and transparency speak for themselves.
• •Emphasize Transparency and Testing: Consistently mention third-party lab testing, QR codes for lab results, and the origin of your hemp. This builds trust and reinforces your commitment to quality.
• •Use Supportive and Empathetic Language: Acknowledge the customer's potential concerns or reasons for seeking CBD (e.g., "seeking relief," "wellness journey"). Position the brand as a helpful guide.
• •Maintain Regulatory Compliance in All Claims: Crucially, ensure all marketing copy is compliant with FDA guidelines and avoids making unapproved drug claims or health claims that cannot be substantiated. This is vital for maintaining credibility and legal standing.
• •Be Consistent Across All Platforms: Ensure the educational, supportive, and transparent tone is maintained across the website, social media, email marketing, and any customer service interactions. Develop clear brand voice guidelines for all content creators.

Social Perception

Positive: Many customers perceive Discover CBD positively, praising product effectiveness (especially for pain, sleep, and anxiety), quality, and customer service. The educational resources and transparency with lab tests are also appreciated. Trusted Source (for some): The emphasis on lab testing and quality ingredients fosters trust among a segment of their customer base. Concerns/Regulatory Scrutiny: The FDA warning letter from November 2023 is a significant factor in their social perception, raising concerns about the validity of some marketing claims and product classifications. This could lead to a perception of being less trustworthy or making unsubstantiated health claims among those aware of the warning. Advocate for CBD: The brand and its affiliates appear to be advocates for the CBD industry and its potential benefits, engaging in discussions about legislation.

Copy Examples

• •Headline: Curious About CBD? We're Here to Help You Discover. Body: Navigating the world of CBD can be overwhelming. At Discover CBD, we're committed to providing clear, science-backed information and high-quality, lab-tested products to support your wellness journey. Explore our CBD 101 guide or chat with our knowledgeable team today.
• •Headline: Quality You Can Trust, Transparency You Deserve. Body: Your well-being is our priority. That's why our Active CBD Oil products are made from Colorado-grown hemp in our food-safe facility and undergo rigorous third-party lab testing. Scan the QR code on any product to view its lab results – because you deserve to know exactly what you're putting in your body.
• •Headline: Find Your Path to Natural Relief. Body: Many of our customers share stories of finding relief from everyday discomforts and achieving better balance with CBD. From soothing topicals to easy-to-use tinctures, discover a natural way to support your body and mind. Let us help you find the product that fits your lifestyle.
• •Headline: More Than Just CBD – It's a Commitment to Your Wellness. Body: Founded in 2015, Discover CBD is dedicated to helping everyone access the potential benefits of hemp-derived cannabinoids. We believe in education, quality, and supporting our community on their journey to a healthier, more active life.
• •Headline: Sleep Better, Feel Better, Live Better with Discover CBD. Body: Tired of restless nights or nagging aches? Our customers often tell us how our CBD products have helped them find comfort and improve their quality of life. Explore our range, learn about how CBD works, and start your journey towards enhanced well-being today.