Brand Tone

Enthusiastic, Solution-Oriented, Benefit-Driven, and Reassuring as presented on the website.

Brand Values

• •Innovation
• •Accessibility & Affordability
• •Simplicity

Best Practices

• •Focus on the "Why": Always lead with the solution, not just the product. Instead of "Buy our nail kit," say "Stop waiting for your nails to grow." This addresses the customer's core desire.
• •Use Testimonial Language: Incorporate phrases and sentiments from positive reviews directly into your copy (e.g., "I'm terrible with nails, but this was so simple!"). This builds social proof and relatability.
• •Emphasize Key Differentiators: Consistently repeat the main benefits that set the product apart: "stronger than gels," "feather-light," "odorless," and "easy application." This repetition helps anchor the brand's value proposition in the customer's mind.
• •Maintain an Enthusiastic Tone: Use positive, energetic language and punctuation (like exclamation points) to convey excitement and confidence in the product's results.
• •Create a Sense of Urgency and Value: Frame offers with clear benefits (e.g., "avoid salon prices," "50% off") and a call to action that encourages immediate purchase, reinforcing the brand's value proposition of affordability and accessibility.

Social Perception

Overwhelmingly negative and untrustworthy, perceived as a fraudulent and deceptive entity with no legitimate social footprint.

Copy Examples

• •Tired of expensive salon appointments? Get flawless, long-lasting nails from the comfort of your home. Our POLYGEL Kit is so easy to use, you'll feel like a pro on your first try. ✨ Tap 'Shop Now' for 50% off your first order!
• •Revolutionize Your Manicure: The Strong, Lightweight, and Odor-Free Nail Solution You've Been Waiting For.
• •Your Perfect At-Home Manicure is Just a Click Away!
• •Still thinking about those perfect nails? Don't let brittle nails win. The POLYGEL Kit gives you strength and flexibility that looks and feels completely natural. Your hands will thank you. Complete your order today!
• •Hi [Name]! Great news from Aiiauto. For 48 hours only, get a free color with your POLYGEL Nail Kit purchase. Get the salon look without the salon price. Link: [URL]