Brand Tone

friendly, community-focused, and value-driven

Brand Values

• •Value for Money
• •Expertise & Quality
• •Community Focus
• •Sustainability/Resourcefulness
• •Customer-centricity

Best Practices

• •Always Emphasize Value: Whether it's a discount, a multi-buy offer, or highlighting the quality received for the price, ensure the "discount" aspect and customer savings are a recurring theme.
• •Showcase Expertise Casually: Integrate advice and tips naturally into product descriptions and social media posts. Position the staff as knowledgeable friends rather than just salespeople.
• •Maintain a Friendly & Approachable Voice: Use contractions, occasional pet-related puns (when appropriate), and a conversational style. Address the customer directly using "you" and "your."
• •Highlight Community Connection: Regularly mention the local Byker area and the store's role within the community. This fosters a sense of belonging and trust.
• •Be Visually Engaging & Authentic on Social Media: Continue using real store footage and product showcases on platforms like TikTok. Keep the content relatable and not overly polished, aligning with the "local shop" feel.

Social Perception

reliable local pet store offering good value and knowledgeable advice, especially regarding raw pet food

Copy Examples

• •Spoil your furry best friend without breaking the bank! 🐾 At Discount Pet Superstore, we're 'Discount by name, Discount by nature,' bringing you top-quality treats and essentials at prices you'll love. Visit us in Byker or shop online!
• •Thinking about switching to a raw food diet for your dog? Our Nature's Menu approved Raw Food Advisors are here to help! Get expert advice and find the perfect nutritious options for your pup. Your local pet experts in Byker! #RawFood #ExpertAdvice
• •We ❤️ our Byker community! Proudly serving local pet parents with everything you need to keep your companions happy and healthy. From tasty treats to fun toys, find it all at your friendly neighbourhood pet superstore. #ShopLocal #BykerPets
• •Did you know? We're powered by the sun! ☀️ Our new solar panels mean we can keep offering you great prices and an even wider selection of pet goodies. Good for your wallet, good for the planet! #SustainablePetStore #ValueDriven
• •Hook, line, and sinker! 🐠 Dive into our fantastic range of coldwater fish and aquarium supplies. Our team is always ready with fin-tastic advice to help you create the perfect underwater world. #FishyFriends #PetExperts