Brand Tone

Friendly and Enthusiastic, Helpful and Customer-Oriented, Value-Driven and Accessible, Fun and Celebratory, Informative and Inspirational

Brand Values

• •Affordability/Value for Money
• •Customer Happiness/Satisfaction
• •Comprehensive Selection/Variety
• •Efficiency and Speed
• •Family and Celebration
• •Quality
• •Being Supportive, Happy, Inspiring, Noble, and Excellent (SHINE)

Best Practices

• •Always Emphasize Value and Affordability: Continuously reinforce the 'discount' aspect by mentioning savings, good deals, or budget-friendly options without compromising the idea of a joyful celebration.
• •Maintain an Enthusiastic and Positive Voice: Use upbeat language, exclamation points where appropriate, and celebratory words. Emojis can enhance this on social media.
• •Focus on Solutions and Ease for the Customer: Frame copy around how the brand makes party planning simpler, quicker, and more enjoyable (e.g., 'one-stop shop,' 'everything you need,' 'fast delivery').
• •Showcase Variety and Inspiration: Highlight the wide range of themes and products, encouraging customers to get creative and find everything for their specific party vision.
• •Be Relatable and Friendly: Use language that resonates with parents and party planners (e.g., referencing popular kids' characters, understanding the desire for memorable yet affordable celebrations). Incorporate their 'boxes full of happiness' tagline or sentiment.

Social Perception

Positive for Price and Range, Reliable for Delivery, Good Quality for the Price, Helpful Customer Service, Australian Owned and Operated

Copy Examples

• •Wackadoo! 🐾 Your little Bluey fan's dream party is just a click away! Our newest Bluey party supplies have arrived – from plates to balloons, get everything you need to make it an unforgettable Heeler celebration. Shop the fun, save big! #BlueyParty #DiscountPartySuppliesAU #KidsPartyIdeas #PartyFun #AffordableParties
• •Planning a birthday bash? 🎂 Don't break the bank! At Discount Party Supplies, find 1000s of themes, decorations, and all the party essentials at prices that'll make you cheer. Fast Aussie shipping! Let's make those party wishes come true. ✨ Shop now & save! [Link] #BirthdayJoy #PartyOnABudget #AussieOwned #CelebrateMore
• •Hop into Easter Savings! 🐰 Get all your Easter party decorations, tableware, and festive goodies delivered fast. Create magical moments for less with Discount Party Supplies. Shop our Easter collection now! #EasterParty #FestiveFun #PartyDeals
• •Sweeten your celebration without stretching your wallet! 🍬 Create adorable DIY party favors with our huge range of cello bags, ribbons, and fun fillers. So easy, so affordable! Get inspired for your next event. #DIYPartyFavors #PartyHacks #DiscountPartyFun #CreativeCelebrations #PartyInspo
• •Party emergency? We've got you! 🚀 Watch us pack another box of happiness, ready for super-fast same-day dispatch if you order by 2 PM! Get your party started sooner with Discount Party Supplies. Use PARTYTOK10 for a treat! 😉 #PartySuppliesAustralia #FastShipping #BehindTheScenes #PartyTok #DiscountPartySupplies #MakingMemories