Brand Tone

Value-driven and Economical, Straightforward and No-frills, Service-oriented (aspired), Reliable and Established (aspired), Promotional

Brand Values

• •Affordability/Value
• •Convenience
• •Customer Service (Stated)
• •Being a Local NZ Business
• •Efficiency

Best Practices

• •Prioritize 'Value' in Messaging: Always highlight the cost-saving aspect, whether it's 'discount,' 'save,' 'affordable,' or 'low price.' This is the core of the brand name and expectation.
• •Keep it Clear and Direct: Avoid overly complex language or jargon. Get straight to the point about the product and its benefits, especially the price advantage.
• •Emphasize Kiwi Ownership and Reliability: Casually mention '100% Kiwi owned' or 'Trusted NZ supplier since 2000' to build a connection and reinforce trustworthiness.
• •Be Action-Oriented: Use clear calls to action like 'Shop Now,' 'Save Today,' 'Find Your Deal,' encouraging immediate purchase.
• •Maintain a Helpful and Approachable Stance: Even though the focus is on discounts, ensure the language is welcoming. If addressing potential issues (like returns), be transparent and clear as per their stated policies. Highlight customer support availability.

Social Perception

Generally Positive, with Some Reservations. Price-Conscious Choice. Concerns about Customer Service Consistency and Returns. Trusted by Many for Online Orders. Seen as a Legitimate Online Retailer.

Copy Examples

• •Headline: Stop Overpaying for Office Essentials. Body: Get top-quality office supplies delivered fast, without breaking the bank. Discount Office: Smart prices, Kiwi service. Shop now and save!
• •Product Promotion: Need a new ergonomic chair? Don't pay retail. Our range offers comfort and quality at prices your budget will love. Free NZ delivery over $30.
• •Value Proposition: Your Trusted Source for Office Savings. Since 2000, Discount Office has helped Kiwi businesses and homes get the supplies they need for less. Everyday low prices, guaranteed.
• •Business Pass Ad: Unlock Extra Savings with Business Pass! Get exclusive discounts on our already low prices, plus flexible credit options. Equipping your NZ office just got more affordable.
• •Service Promise: Great Prices. Fast Delivery. Friendly Support. At Discount Office, we're committed to making your online shopping easy and affordable. Questions? Our NZ-based team is here to help.