Brand Tone

Friendly and Approachable, Value-Oriented and Promotional, Helpful and Customer-Focused, Community-Oriented/Local

Brand Values

• •Affordability
• •Customer Satisfaction
• •Quality (within its price range)
• •Family and Community
• •Service

Best Practices

• •Prioritize "Value" and "Affordability": Always highlight the cost-saving aspect, using words like "discount," "deal," "affordable," "save," and "value" consistently.
• •Maintain a Friendly, Welcoming Voice: Use conversational language. Address the customer directly (e.g., "you," "your family"). Phrases like "Welcome," "We're here to help," and "Come visit us" enhance approachability.
• •Emphasize Family & Local Connection: Regularly mention "family-owned," "serving the Twin Cities," or "your local furniture store" to reinforce community ties and trustworthiness.
• •Focus on a No-Pressure, Helpful Experience: Reassure customers that the sales approach is about guidance, not pressure. Highlight knowledgeable staff ready to assist.
• •Use Clear Calls to Action Combined with Benefits: Encourage visits, inquiries, or purchases by linking them to the value proposition (e.g., "Visit us for great deals," "Shop now and save," "Get your dream furniture today").

Social Perception

The general perception they aim to cultivate is that of a reliable, family-run local business where customers can find good deals on furniture without feeling pressured. Their A+ BBB rating supports a perception of trustworthiness. The emphasis on "word-of-mouth and positive reviews" on their website suggests they rely on and value positive customer experiences. The broader market for discount furniture indicates that customers are looking for value but are also attentive to service quality and the durability of the products.

Copy Examples

• •Headline: Your Dream Home Just Got More Affordable! ✨ Body: At Discount Home Furniture, we believe everyone deserves a beautiful home without breaking the bank. Our family is here to help yours find quality furniture at prices you'll love. No pressure, just friendly advice and fantastic deals! Visit our Burnsville showroom today! #FamilyOwned #TwinCitiesFurniture #HomeSweetHomeDeals
• •Headline: Refresh Your Living Room for Less! 🛋️ Body: Cozy sofas, stylish sectionals, and the perfect coffee table are waiting for you at Discount Home Furniture. We're family-owned, serving the Twin Cities with unbeatable prices on quality pieces. Come say hi – let's make your space shine! #DiscountFurnitureMN #LivingRoomLove #ShopLocalMN
• •Headline: Quality Sleep Starts Here (and Doesn't Cost a Fortune!) 😴 Body: From plush mattresses to sturdy bed frames, get the comfort you deserve at a price you can dream about. Our knowledgeable team will help you find the perfect fit, stress-free! Financing options available. #AffordableMattressMN #BedroomGoals #DiscountHomeFurniture
• •Headline: "No Pressure, Just a Perfect Find!" - That's Our Promise. 😊 Body: We're not just about discount prices; we're about a great shopping experience. Our friendly experts are here to guide you, answer your questions, and help you discover furniture that fits your style and budget. Supporting our local Twin Cities community since 2012! #CustomerFirst #MinnesotaMadeEasy #HomeFurnitureSale
• •Headline: 🎉 Deals You Don't Want to Miss! 🎉 Body: New arrivals and special offers are landing weekly at Discount Home Furniture in Burnsville! Follow us to stay updated and visit our showroom to see how we make quality home furnishings accessible for every family. Your perfect piece is waiting! #FurnitureDealsMN #HomeDecorInspo #SupportLocalBusiness