Brand Tone

Friendly and Approachable, Helpful and Knowledgeable, Value-Oriented and Practical, Community-Focused (Local), Enthusiastic (for DIY)

Brand Values

• •Value for Money
• •Customer Service
• •Product Range/Selection
• •Practicality and Utility
• •Reliability
• •Family-Run Ethos

Best Practices

• •Know Your Audience: Understand that your customers are likely practical, budget-conscious DIYers who appreciate helpful advice. Tailor your language to resonate with them – avoid overly technical jargon unless explaining something specific, and keep it encouraging.
• •Prioritize "Helpful & Friendly": In every piece of copy, from product descriptions to social media replies, aim to be genuinely helpful and approachable. Imagine you're offering advice to a neighbour.
• •Emphasize Value Clearly: The "discount" aspect is key. Clearly communicate savings, special offers, and the overall value proposition without sounding cheap or compromising on quality. Use phrases like "great value," "affordable," "save big," "top brands at low prices."
• •Maintain a Consistent Voice Across Channels: Whether it's a website banner, a Facebook post, an Instagram caption, or an email, the tone should feel like it's coming from the same friendly, reliable source. Develop simple brand voice guidelines if multiple people are creating content.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and helpful tone. Personalize responses where possible and show genuine interest in customer projects and queries. This reinforces the community feel.

Social Perception

Positive, Local Favourite, Trustworthy, Go-To for Deals

Copy Examples

• •Headline: Tackle That Weekend Project Without Breaking the Bank! 🛠️ Great Deals on All Your DIY Essentials at Discount DIY.
• •Social Media Post: Got a tricky DIY question? 🤔 Our friendly team is always here to help! Pop into our Dublin store or send us a message. Let's get that project sorted! #DiscountDIYDublin #DIYHelp #HomeImprovement
• •Product Description Snippet (e.g., for paint): Give your walls a fresh new look with our quality paints – vibrant colours, lasting finishes, and prices that will make you smile! 😊 Easy to apply and even easier on your wallet.
• •Email Subject Line: Your Next DIY Success Story Starts Here (with a Discount!).
• •Website Banner: Quality Tools, Expert Advice, Unbeatable Prices. That's the Discount DIY Promise. Shop Now & Save!