Brand Tone

Value-driven, Accessible and Straightforward, Trustworthy and Professional, Community-oriented (Kiwi), Friendly and Approachable

Brand Values

• •Affordability
• •Accessibility
• •Quality Service
• •Health & Wellness
• •Trust
• •Local Identity

Best Practices

• •Always Emphasize Value: Ensure that messaging consistently reinforces the \"discount\" aspect without compromising the perception of quality. Use terms like \"great value,\" \"affordable,\" \"everyday low prices,\" \"save.\"
• •Maintain Clarity and Simplicity: Use straightforward language that is easy for everyone to understand. Avoid jargon where possible, especially in general marketing copy. The focus should be on ease and convenience.
• •Highlight Trust and Expertise: Regularly mention qualified pharmacists, professional advice, and quality products to build and maintain trust. Reference the \"Health Hub\" as a source of reliable information.
• •Reinforce Kiwi Identity: Subtly weave in the \"100% Kiwi Owned and Operated\" message where appropriate to foster a local connection and differentiate from international chains.
• •Be Approachable and Customer-Centric: Use a friendly, helpful, and inviting tone in all communications, from website copy to customer service interactions. Phrases like \"We're here to help\" or \"Let's chat\" can be effective.

Social Perception

Positively viewed for Price, Seen as a Threat by Some Traditional Pharmacies, Convenience of Online Shopping, Expectation of Full Pharmacy Services

Copy Examples

• •Headline: Your Health Shouldn't Break the Bank. Get Everyday Low Prices at Your Kiwi-Owned Discount Chemist. Body: At Discount Chemist NZ, we're 100% Kiwi-owned and proud to offer you top-quality health essentials, vitamins, and pharmacy products without the premium price tag. Shop online for fast, convenient delivery right to your door.
• •Headline: Expert Advice, Discount Prices. That's the Discount Chemist NZ Promise. Body: Need health advice you can trust? Our qualified pharmacists are here to help, backed by a huge range of products at prices you'll love. Explore our Health Hub for tips or shop now for great deals!
• •Headline: Feel Better, Faster, For Less. Easy Online Shopping with Discount Chemist NZ. Body: From prescriptions to everyday wellness, find everything you need in one convenient place. We're making healthcare more accessible and affordable for all New Zealanders. Free delivery on orders over $50!
• •Headline: Supporting Kiwi Wellness with Great Value. Body: As a 100% New Zealand-owned pharmacy, your health is our priority. Discover fantastic savings on a wide selection of healthcare, beauty, and baby care products. Quality service, every time.
• •Headline: Smart Health Shopping Starts Here. Welcome to Discount Chemist NZ. Body: Why pay more? Get your pharmacy needs sorted easily online with Discount Chemist NZ. We offer professional service, a wide range of products, and the low prices Kiwis deserve.