Brand Tone

Vibrant, Celebratory, and Boldly Feminine

Brand Values

• •Accessibility in High Fashion
• •Inclusivity
• •Self-Expression and Confidence
• •Community

Best Practices

• •Lead with Energy: Start copy with active, vibrant language. Use words like "glow," "shine," "own it," and "celebrate" to evoke excitement and confidence.
• •Embrace the Lifestyle: Don't just sell clothes; sell the experience. Connect every product to a feeling or an event —the glamour of Ibiza, the freedom of a festival, the energy of the dance floor.
• •Use Conversational, Inclusive Language: Write as if you're talking to a friend. Use "you" and "your" to speak directly to the customer. Maintain the brand's stated value of inclusivity by ensuring imagery and language feel welcoming to a diverse audience.
• •Incorporate Visual and Emotive Words: Words like "sparkle," "shimmer," "beaded," and "feather" are not just descriptive; they are part of the brand's sensory identity. Lean into this vocabulary to create a vivid picture.
• •Encourage Interaction and Community: Always include a call to action that builds community. Phrases like "Tag your squad," "Show us your look," and "Join the sisterhood" reinforce the brand's communal and celebratory values.

Social Perception

The social perception is largely positive, with customers praising unique designs, feeling empowered, and receiving compliments. However, there are negative concerns regarding quality and sizing discrepancies. A neutral observation is the lack of explicit information on sustainability practices.

Copy Examples

• •Stop the show. Start the party. Our Polly Beaded Halterneck isn't just a top, it's your main character moment. ✨ Tag your festival squad and get ready to glow.
• •One skirt, endless vibes. Wear it, work it, own it. Our viral feather skirt is back in stock. Go on, you deserve it. #DiscoSisters #FestivalFashion #IbizaStyle
• •Your Ibiza uniform has landed. Sun-drenched days and unforgettable nights start here. Shop The Ibiza Edit for looks that are as extra as your holiday plans.
• •We saw you sparkle... and we've got something new for you. 🔥 As a thank you for being part of the Disco Sisters family, get exclusive early access to our new 'Summer Fruits' collection. Be the first to shine.
• •The dress code? Unforgettable. Pin your ultimate party look. From sunset cocktails to sunrise dancing, our sequin dresses are made for making memories.