Brand Tone

Enthusiastic and Youthful, Insider/Local, Curated and Selective, Playful and Engaging, Direct and Informative

Brand Values

• •Authenticity
• •Discovery
• •Quality Experience
• •Curation
• •Localism
• •Sustainable Tourism

Best Practices

• •Embrace "Cool" Authentically: Use youthful, enthusiastic language but ensure it aligns with genuinely interesting and curated findings. Avoid generic "cool" if the discovery isn't truly unique.
• •Speak Like an Insider, Not a Tourist Brochure: Use familiar, slightly edgy (where appropriate for the specific content, e.g., nightlife), and direct language. Focus on the "hidden" and "authentic" aspects.
• •Prioritize Verbs of Discovery and Action: Use words like "unlock," "unearth," "explore," "discover," "dive in," "experience."
• •Maintain a Selective and Curated Voice: Even when enthusiastic, imply that recommendations are carefully chosen based on quality and authenticity, not just fleeting trends. Highlight the "why" behind a recommendation.
• •Be Visually and Verbally Cohesive: Ensure the language used in copy matches the vibrant, often locally-focused imagery used on Instagram and the website. The "vibe" should be consistent.

Social Perception

Discoolver is likely perceived as a niche guide for those looking for trendy and less mainstream experiences in Madrid. The TikTok engagement suggests users find value in their specific recommendations, particularly for food and unique spots. The brand aims to be seen as a trustworthy curator, distinguishing itself from open review platforms. The lack of widespread reviews on major platforms means their reputation is primarily built through their own content and direct user experiences shared on social media.

Copy Examples

• •Headline: Madrid’s Best Kept Secrets? Challenge Accepted. Body: Ditch the tourist traps. We’re Discoolver, your key to unlocking the authentic Madrid. Ready to explore like a local? #DiscoolverMadrid #HiddenGems #Coolture
• •Headline: Not Just Another Guide. We’re Your Madrid Insider. Body: Forget sifting through endless reviews. We’ve curated the coolest spots, the real flavors, the unforgettable experiences. Because life’s too short for "meh." Find your next adventure at discoolver.com. #WhatsCool #Madrid auténtico #TravelTech
• •Headline: That Place You’ll Brag About Finding? We Know It. Body: From that hole-in-the-wall tapas bar to the underground art scene, Discoolver unearths the experiences that make Madrid pulse. Plan your unforgettable trip with us. #Discoolver #PlanMyTrip #MadridVibes
• •Headline: Cool Defined. Cool Discovered. Coolver. Body: We don’t do boring. We do Discoolver. Your curated guide to the most authentic, a-little-bit-edgy, totally awesome side of Madrid (and beyond!). What will you discoolver today? #ExploreLocal #MadridCool #DiscoolverGuide
• •Headline: Tired of the Same-Same? Taste the Real Madrid. Body: We believe in authentic experiences and human connection. That’s why our recommendations aren’t just trendy, they’re genuinely *good*. Discover restaurants, bars, and hangouts where the locals *actually* go. #DiscoolverEats #AuthenticMadrid #SupportLocal