Tono de Marca

Aspirational, cool, energetic, fun, irreverent, modern, and community-focused.

Valores de Marca

• •Breaking Tradition
• •Self-Expression
• •Quality & Performance
• •Inclusivity & Community
• •Fun

Mejores Prácticas

• •Adopt a "Confident, Not Arrogant" Voice: The copy should always feel self-assured and stylish, but remain inclusive and welcoming. Avoid language that could alienate traditional golfers; instead, focus on inviting them to see a new perspective.
• •Balance Lifestyle and Performance: Every piece of copy, from product descriptions to social media posts, should reinforce both sides of the brand: it's a high-performance golf brand and a modern lifestyle brand. Use phrases like 'From the course to the clubhouse' to bridge this gap.
• •Create a Brand Lexicon: Develop a list of on-brand words and phrases (e.g., 'modern,' 'expressive,' 'the new school,' 'vibe,' 'crew') and off-brand words to avoid (e.g., 'traditional,' 'stuffy,' 'formal,' 'rules').
• •Let the Visuals Do the Heavy Lifting: The brand's photography is powerful. The copy should complement it, not describe it. Use short, punchy, and confident text that adds context and personality to the already strong visual identity.
• •Engage as the Brand: When responding to comments or questions, maintain the established tone. Be cool, friendly, and helpful. This reinforces the brand's community-focused value and makes customers feel like they are interacting with the brand's personality, not a corporation.

Percepción Social

DISCOE is perceived as a premium, niche brand for the 'modern golfer.' It is seen as a refreshing and necessary addition to the golf world by its target audience, which typically includes younger, style-conscious players and veterans who are tired of the sport's sartorial monotony. The brand is considered a leader in the 'new wave' of golf fashion, successfully blending high-end performance with a distinct, cool aesthetic. Its customers perceive it as more than just clothing; it's an identity and a statement.

Ejemplos de Copy

• •Rules were made to be broken. Dress codes were made to be rewritten. Welcome to the new school of golf.
• •That Friday feeling on the fairway. Good vibes, better company. Tag the crew you're playing with this weekend. #DiscoeGolf #ModernGolf
• •The Ace Polo isn't just designed for performance; it's engineered for personality. With its 4-way stretch, moisture-wicking fabric, you'll stay cool under pressure. But it's the modern cut and subtle details that truly set you apart. Play your game, your way.
• •Your golf wardrobe is due for an upgrade.
• •Style That Performs. Gear for the 19th hole and beyond.