Brand Tone

Youthful and Energetic, Artistic and Expressive, Contemporary and Urban, Aspirational and Change-Oriented, Inclusive and Positive

Brand Values

• •Artistic Expression
• •Youth Empowerment & Future Focus
• •Positivity
• •Sustainability
• •Respect and Inclusivity
• •Individuality and Self-Expression

Best Practices

• •Embrace the "Artivist" Voice: Consistently weave in the language of art, expression, and positive change. Use active, energetic verbs.
• •Stay Youth-Centric but Inclusive: Use contemporary language that resonates with a younger audience without alienating others. Avoid overly niche slang if aiming for broader appeal within the youth segment.
• •Visually Inspired Descriptions: Since the brand is rooted in street art, use vivid and descriptive language that paints a picture, much like art itself.
• •Highlight Core Values Subtly: Integrate mentions of positivity, (sustainability efforts if detailed), and inclusivity naturally within product stories and brand messaging rather than forced statements.
• •Platform-Adapted Consistency: While the core tone remains, adapt its execution to each platform. Instagram might be more visual and aspirational, while TikTok could be more energetic and trend-focused. Ensure the underlying message of art, expression, and youthfulness is always present.

Social Perception

Emerging and Trendy, Art-Forward, Youth-Oriented, Limited Public Feedback

Copy Examples

• •Unleash your canvas. The new [Collection Name] just dropped – where street art meets your style. Wear the change. #Disclaimerofficial #StreetArtFashion #NewCollection #ExpressYourself #UrbanThreads
• •Style That Speaks Volumes. Crafted with passion, designed for the future. Discover our commitment to positivity and sustainable streetwear. [Shop Now]
• •More than a tee, it's a statement. Featuring art by [@artistcollaboration], this piece embodies the raw energy of the streets and our belief in positive expression. Made with [sustainable material info if applicable]. Join the movement. #DisclaimerArt #WearableArt #StreetCulture
• •WE ARE DISCLAIMER. Born from a passion to bring street art to your wardrobe, we're a collective of young minds dreaming of a better world through bold design. It's not just clothing, it's a conversation. See what we're about. [Link to About Us]
• •Your city, your rules, your style. 🔥 Remix your look with the latest from Disclaimer. Creativity has no limits. #DisclaimerOOTD #StreetStyle #UrbanFashion #BeUnique #TikTokFashion