Brand Tone

Inspirational, Community-Focused, and Devotional; encouraging, welcoming, and rooted in Christian ministry, purposeful and mission-driven.

Brand Values

• •Faith and Ministry
• •Discipleship
• •Community and Fellowship
• •Passion for Disc Golf

Best Practices

• •Always Lead with the 'Why': Every piece of copy, from a product description to a social media post, should connect back to the core mission of faith, fellowship, and discipleship. The "why" (the ministry) is more important than the "what" (the product).
• •Use Inclusive, Community-Oriented Language: Address the audience as part of the "fellowship," "community," or as fellow "disciples." This reinforces the core value of togetherness and belonging.
• •Integrate Faith-Based Keywords Naturally: Weave words like "Faith," "Fellowship," "Glory," "Blessing," "Journey," and "Discipleship" into the copy to maintain an authentic, devotional tone.
• •Maintain an Encouraging and Positive Tone: The copy should feel uplifting and supportive. Avoid aggressive sales language. The goal is to invite people into a community, not pressure them into a purchase.
• •Tell Stories, Not Just Specs: Instead of just listing a shirt's material, tell the story of how wearing it can be a conversation starter about faith. Share testimonials or anecdotes from the community to make the brand's impact feel real and personal.

Social Perception

A highly niche, faith-based organization perceived as a ministry using disc golf for outreach, viewed positively by its target community as a source of community and fellowship, and seen as a mission-driven non-profit.

Copy Examples

• •More Than a Sport. It's a Fellowship. Welcome to Discin' Disciples.
• •Every drive is a prayer, every putt a moment of praise. This disc isn't just for your bag; it's a tool for fellowship and a symbol of your faith on the fairway. Go throw to the glory of God.
• •Sun's out, and the course is calling! What better way to spend a Saturday than in fellowship with fellow believers? Tag your favorite Disciple to hit the course with this weekend. #DiscinDisciples #FaithOnTheFairway #ChristianDiscGolf
• •We started as a few friends who loved Jesus and disc golf. Today, we're a nationwide movement dedicated to building community and sharing the Gospel, one hole at a time. Join the fellowship.
• •New Drops for the Devoted: Gear Up for Your Next Round of Fellowship.