Brand Tone

Enthusiastic, Passionate, Friendly, Approachable, Community-Focused, Confident, Quality-Driven, Playful, Humorous

Brand Values

• •Customization & Personalization
• •Quality
• •Customer Satisfaction
• •Community Engagement
• •Innovation & Growth

Best Practices

• •Speak the Language of Disc Golfers: Use common disc golf terminology naturally and authentically. Show you understand the culture, the joy, and even the frustrations of the sport.
• •Prioritize Enthusiasm and Passion: Let your genuine love for disc golf shine through in all communications. Whether it's a product description, a social media post, or a customer service interaction, convey excitement.
• •Be Genuinely Friendly and Approachable: Encourage interaction, respond to comments and questions warmly, and make customers feel like part of a community. Avoid overly corporate or robotic language.
• •Balance Fun with Professionalism: While a playful and even humorous tone can be engaging, always ensure that core messages about product quality, PDGA legality, and customer service are clear and professional.
• •Create a "Voice Guide" for All Team Members: Develop a simple document outlining the key elements of the brand tone (e.g., enthusiastic, friendly, community-focused, quality-driven) with examples of "do's and don'ts." This helps ensure consistency across all customer touchpoints, especially as the team grows.

Social Perception

Highly Positive, Trusted Source for Custom Discs, Known for Quality and Speed, Good Customer Service, Aesthetic Appeal

Copy Examples

• •Headline: Unleash Your Inner Ace! Design a Custom Disc That’s Uniquely You. Body: Tired of the same old stock discs? At Discgolf Swag, we put the power in your hands. Upload your art, a favorite photo, or that killer meme, and we'll print it on a high-quality, PDGA-legal disc that’s built to fly true and look incredible. Fly your colors, rep your crew, or just make your bag a whole lot cooler. Get started today! Call to Action: Design Yours Now!
• •Headline: The Perfect Gift for the Disc Golfer Who Has Everything? (Hint: It’s This!) Body: Stop searching! Give the disc golfer in your life a gift they’ll truly cherish – a custom disc from Discgolf Swag. Imagine their face when they unbox a disc featuring a beloved pet, a memorable moment, or an inside joke. It’s more than a disc; it’s a memory they can throw (or proudly display!). Fast shipping and rave reviews guaranteed. Call to Action: Create a Gift They'll Love!
• •Headline: Join the Swag Fam! Show Us Your Custom Creations. Body: Hey Disc Golf Swag Community! We LOVE seeing our custom discs out on the course and in your hands. Share a pic of your DGS custom disc with #MyDGSwag and tag us @discgolfswag for a chance to be featured and win some awesome DGS goodies! Let's see that personality fly! Call to Action: Share Your Swag!
• •Headline: Quality You Can See, Durability You Can Trust. That's the DGS Promise. Body: Don't let a killer design fade away. Our custom discs aren't just pretty faces; they're built tough with fade and scratch-resistant prints on top-tier, PDGA-legal molds. We’re passionate about disc golf and obsessed with quality, so you get a disc that looks amazing round after round. Call to Action: Experience the DGS Difference!
• •Headline: From Our Garage to Your Bag: We’re Disc Golfers, Too! Body: Discgolf Swag was born from a love of the game. We get the thrill of a perfect drive and the agony of a tree hit. That’s why we’re committed to providing our fellow players with awesome, personalized gear that celebrates the spirit of disc golf. Got questions? Hit us up – we’re always happy to talk discs! Call to Action: Shop Custom Discs!