Brand Tone

Humorous, relatable, and community-focused; the voice of a seasoned disc golf player who doesn't take themselves too seriously. Casual, filled with sport-specific slang, and consistently lighthearted, avoiding a corporate feel.

Brand Values

• •Humor and Fun
• •Community
• •Authenticity
• •Self-Expression

Best Practices

• •Consistently use disc golf slang and terminology (e.g., "hyzer," "anhyzer," "C1X," "death putt," "birdie"). This reinforces authenticity and connects with the core audience.
• •Keep the tone light and humorous. Focus on the funny, relatable struggles and joys of the average disc golf player, not just the pro-level achievements.
• •Ask questions, run polls ("Which is worse: a rollaway or a spit-out?"), and feature user-generated content. Make the audience part of the conversation.
• •Every patch tells a story. Use product descriptions and social media posts to elaborate on the scenarios behind the jokes on the patches.
• •Match the playful copy with vibrant, clear photos of the products in their natural habitat—on a disc golf bag, out on the course. The visual style should feel as authentic and fun as the written tone.

Social Perception

Perceived as a fun, authentic, and integral part of the disc golf subculture. Customers view it as a reflection of their own on-course experiences and a contributor to the sport's culture, driven by relatable products and active, friendly community engagement.

Copy Examples

• •You drive for show, but you putt for the dough. And let's be honest, sometimes that dough is just bragging rights. Our new 'Putting for Dough' patch is for the champions of the practice basket and the masters of the C1X putt. Tag a friend who needs this on their bag. #DiscGolf #DiscGolfPatches #PuttForDough
• •Your disc golf bag has seen it all: ace runs, tree-jections, and questionable life choices after a triple bogey. Give it some personality. Our patches celebrate the hilarious, frustrating, and awesome moments of the game. Shop now and wear your story.
• •Does your plastic have a magnetic attraction to every tree on the fairway? Do you spend more time punching out of the woods than throwing from a clean lie? You're not alone. The 'Tree Magnet' patch is a badge of honor for those of us who know the lumberjacks on a first-name basis. Embrace the foliage. It’s part of the game.
• •Inside: Fresh Patches & The Jokes That Inspired Them
• •Our 'Bogey Train' patch is selling fast. All aboard for a round of questionable decisions and good times! 🚂 #DiscGolfLife #BogeyTrain