Brand Tone

Professional and Empowering

Brand Values

• •Insight and Understanding
• •Growth and Development
• •Connection and Collaboration
• •Innovation and Expertise
• •Action and Transformation

Best Practices

• •Lead with the "Why": Always start by addressing the core challenges of the target audience (e.g., conflict, low engagement, communication barriers) before presenting the solution. This aligns with their problem-solving approach.
• •Use Empowering Language: Employ action-oriented and positive words like "unlock," "transform," "supercharge," "enhance," and "empower." This reinforces the brand's promise of growth and positive change.
• •Maintain a Professional and Authoritative Voice: Avoid slang, overly casual phrases, and humor. The copy should reflect expertise and be written for a professional audience of leaders, HR managers, and consultants.
• •Highlight the Unique Fusion: Consistently mention the combination of "DISC" and "Emotional Intelligence (EQ)" as the key differentiator. This is their unique selling proposition and should be a recurring theme.
• •Focus on Actionable Outcomes: Frame the benefits in terms of tangible results, such as "resolve conflicts," "retain talent," "increase productivity," and "improve team dynamics." This makes the value proposition clear and compelling for a business audience.

Social Perception

Based on the available testimonials, DISC Flow® Indonesia is perceived as a credible and effective partner for corporate development. Clients see them as experts in behavior and emotional intelligence who provide valuable tools for leadership, team building, and talent management. The brand is seen as a catalyst for creating cultures of mutual respect and understanding. The emphasis on combining DISC with emotional intelligence is a key differentiator that is recognized and valued by their clients.

Copy Examples

• •Stop guessing why your teams aren't clicking. Our DISC Flow® assessment combines behavioral science with Emotional Intelligence to give you the data-driven insights you need to build a more collaborative and productive workforce. Unlock your team's true potential. Discover DISC Flow®.
• •Go Beyond Personality Tests. Achieve Transformation. DISC Flow® is the only assessment that merges the power of DISC with Emotional Intelligence, providing actionable insights to resolve conflict, retain top talent, and supercharge performance. Start your journey to a more effective workplace today.
• •Become an expert in workplace dynamics. Our new DISC Flow® certification program equips you with the tools to lead, coach, and transform teams. Learn how to leverage the powerful combination of DISC and Emotional Intelligence to foster stronger communication and drive results. Enroll now!
• •Subject: Is your team communicating effectively? Hi [Client Name], In today's competitive landscape, effective team collaboration is non-negotiable. DISC Flow® provides a clear roadmap to understanding your team's behavioral styles and emotional intelligence. Let us show you how to enhance connections, improve productivity, and build a winning culture. Ready to transform your team?
• •(Scene: Diverse team members looking frustrated in a meeting). Narrator: 'Are communication gaps holding your team back?' (Scene shifts to the same team collaborating smoothly and looking engaged). Narrator: 'Unlock a new level of understanding. DISC Flow® integrates proven DISC methodology with crucial Emotional Intelligence insights. Build stronger teams. Drive powerful results. Supercharge your workplace with DISC Flow®.'